Fiat was best-selling Stellantis brand in first half of 2023

Fiat sold more cars in the first half of 2023 than any other Stellantis brand, notching up a 10% volume increase worldwide from January to June.

The Italian brand sold more than 645,000 cars globally over the period, more than its volume-oriented sibling brands Peugeot, Citroën, Opel-Vauxhall, Chrysler and Dodge - though it is the first of these to publish precise figures. 

Fiat registered 271,800 cars in Europe in the first half of the year, and claimed a massive 12.8% market share in its Italian home market. Italy's best-selling car so far this year is the 12-year-old Fiat Panda supermini, due to be replaced by an EV in 2024.

But Stellantis highlights that Fiat is unique for having a particularly expansive retail footprint outside of its home market. As well as being the best-selling brand in its native Italy, it also topped the sales charts in Brazil and Turkey, with market shares of 22% and 12.8% respectively. 

Fiat's line-up in some international markets is almost completely different from what it sells in Western Europe. In Brazil, for example, it sells three passenger cars we don't get here, as well as two pick-up trucks and a comprehensive van offering.

Fiat is also the best-selling car brand across South America as a whole, claiming a 14.1% market share in the region.

Just as significant as Fiat's overall sales figures is the fact that its 500e city car is the Stellantis group's best-selling EV in Europe. 

Fiat CEO Olivier François said: “Over the last two years, we had a successful run within Stellantis, making Fiat more profitable and more global than ever. This year, Fiat has once again confirmed its global success, contributing substantially to the group's excellent results." 

He added that, off the back of this success, Fiat "will continue to lead the path to electrification with the launch of the Fiat Topolino and the new Fiat 600e", both revealed last month. 

"Thanks to the synergies and opportunities within the group, in the next three years our product plan will get Fiat back to where it belongs: a leader, a benchmark, a love brand," he pledged.