Jaguar has named Rawdon Glover as its new managing director ahead of its relaunch in 2025.
He succeeds Philip Koehn, who has only publicly been the boss of Jaguar for the past few weeks. Koehn has led the Jaguar team since the start of the so-called Panthera project in 2019, having previously worked at Rolls-Royce on its Architecture of Luxury.
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Thierry Bollore, the world's worst automotive CEO, really did kill off Jaguar, didn't he?
Jaguars started around the £30k mark, and should have had more entry level options such as a 1-series or A-class rival. What does rivaling Bentley have to do with that market segment? Nothing.
Is it fantasy to think they can rival Bentley? Even at the new entry price of £80k instead of the previously stated £100k? Madness.
And what will this do for sales? I'd imagine that Jaguar were struggling to sell £60k cars so the idea that you'll get more customers starting at £80k is absolute madness. Not forgetting that you've effectively told all your existing customers, about 90% of them at least, to F* off.
This will not end well. And at the very least when you lose 90% of your customers, 90% of your workforce will have to go too.
RIP Jaguar.
All crossovers?! So no EV XF Sportbrake then? Sounds like they're just rebadging LR/RRs as Jaguars...