Jaguar has named Rawdon Glover as its new managing director ahead of its relaunch in 2025.
He succeeds Philip Koehn, who has only publicly been the boss of Jaguar for the past few weeks. Koehn has led the Jaguar team since the start of the so-called Panthera project in 2019, having previously worked at Rolls-Royce on its Architecture of Luxury.
Glover, who has been at Jaguar Land Rover for almost a decade, was most recently managing director of JLR in the UK, a position he had been in since 2018.
He will be succeeded by Patrick McGillycuddy on an interim basis.
"Jaguar will be reimagined as an all-electric luxury brand by 2025," read a company statement. "It will be a copy of nothing. As the business now prepares to launch the reimagined Jaguar brand to clients around the world, we have appointed Rawdon Glover as brand managing director.
Jaguar is in the process of developing a whole new range of models, switching solely to electric power and pushing dramatically in the market to challenge the likes of Bentley. It has been secretive of his plans to date, however, Glover’s appointment symbolises the fact that its relaunch is nearing.
JLR has confirmed that Koehn remains in the company, but a new position for him hasn't yet been announced.
Koehn has led the Panthera team since the start in 2019, including all phases of the development programme through to its current position of completed design and business plans.
Autocar understands that the new Jaguar range will include three models, all of which will be electric crossovers and none smaller than the Range Rover Sport.
The entry price will be around £80,000-£90,000, and the largest flagship model, created with China and the US in mind, will cost from £120,000.
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Thierry Bollore, the world's worst automotive CEO, really did kill off Jaguar, didn't he?
Jaguars started around the £30k mark, and should have had more entry level options such as a 1-series or A-class rival. What does rivaling Bentley have to do with that market segment? Nothing.
Is it fantasy to think they can rival Bentley? Even at the new entry price of £80k instead of the previously stated £100k? Madness.
And what will this do for sales? I'd imagine that Jaguar were struggling to sell £60k cars so the idea that you'll get more customers starting at £80k is absolute madness. Not forgetting that you've effectively told all your existing customers, about 90% of them at least, to F* off.
This will not end well. And at the very least when you lose 90% of your customers, 90% of your workforce will have to go too.
RIP Jaguar.
All crossovers?! So no EV XF Sportbrake then? Sounds like they're just rebadging LR/RRs as Jaguars...