Currently reading: JLR names new Discovery boss as brand gears up for reinvention

Adam Constable takes the helm at Discovery as brand prepares for new models - and positioning

JLR has appointed a dedicated Discovery boss for the first time, as it gears up to completely reinvent the brand for a new era.

Adam Constable, previously global strategy director for Range Rover, will take the helm at Discovery from 1 September - with a secondary role as MD of Freelander, the new electrified SUV brand created by Chinese firm Chery with JLR's backing.