Aston Martin CEO Tobias Moers to leave British firm - official

Stroll is directly quoted in the statement as saying: “Firstly, I would like to extend my thanks and appreciation for all that Tobias has achieved. He joined Aston Martin at a critical time for the company and brought significant discipline to its operations. The benefit of these actions is clear in the improved operating performance of the company and in our great new product launches. 

“Now, there is a need for the business to enter a new phase of growth with a new leadership team and structure to ensure we deliver on our goals. Our new organisational framework will support the company to its full potential, foster greater collaboration and a more cohesive way of working, both internally and externally.”

Despite Stroll’s upbeat assessment of Moers’s tenure, its financial figures continue to concern analysts, who highlight its debt burden and marginal profitability. Its share price continues to run at a fraction of its launch value and close to its historic low. In its first quarter financial figures released this morning it revealed it is on track to sell more than 6600 cars this year, with a medium-term target to take that figure to 10,000. The report stated that its sports car production for 2022 was already sold out, and that Aston Martin DBX SUV orders are up 60% year-on-year.

Felisa and Fedeli both take up their roles at Aston Martin having worked most recently as an advisor and chief technical officer respectively at the Chinese-US electric car start-up FAW-Silk. Felisa has also been a non-executive director at Aston Martin for the past year.

They previously worked together at Ferrari, from where Felisa, 76, retired as CEO in 2016, albeit continuing to sit on the Italian firm’s board of directors and act as an advisor, and Fedeli left the role of chief technical officer in 2014, after 26 years with the firm. He subsequently worked at BMW, Alfa Romeo and Maserati prior to joining FAW-Silk in 2021.

Most significantly, both Felisa and Fedeli are close allies of former Ferrari chairman Luca di Montezemolo, a close business associate of Stroll, who sponsored the Italian Formula 1 team through his Tommy Hilfiger and Asprey brands when the Italian headed up the team, and then consulted him as an advisor on his initial takeover of Aston Martin.

It is unclear if Felisa’s tenure will be long-term given his age, although Stroll described him as "young at heart" and likely tobe at the firm for the "forseeable future". Stroll also suggested Felisa and Fedeli would play pivotal roles in preparing Aston Martin for the switch to electrification. 

“Amedeo has extensive knowledge of both Aston Martin’s business and the wider automotive industry with an excellent track record and previous experience of leading a major ultra-luxury car manufacturer,” said Stroll. “His technical acumen and charisma will be inspirational for the entire company.

“With the appointment of Roberto, we add another world class name to our team. He will help us deliver our future strategy, with a particular focus on technology advancements, and our in-house engineering capabilities, as we move toward electrification. Roberto is a proven innovator and team builder. He conceived some of the world’s most desirable performance sports cars. His extensive experience of this sector, coupled with his leadership style, will contribute significantly to shape our exciting future product portfolio and reinvigorate our technical team.

“We believe these changes will bring significant long-term benefits to everyone who is involved with Aston Martin.”

Felisa added:  “Over the past year, through my work as a non-executive director and chairman of the Product Strategy Committee, I have come to know Aston Martin and its senior leadership team very well. I know there is an impressive pool of talent inside the company, as well as an extraordinary technological ecosystem in the UK made up of innovators, universities, automotive and racing specialists with whom we want to deepen our relationships.