Ferrari has reorganised its business structure to “enrich product excellence” and help accelerate its move to carbon-neutrality by 2030, with big-name hires from a semiconductor manufacturing giant.
Five strategic departments - product development; research and development; digital and data; technologies and infrastructure; and purchasing and quality – will now report directly to Ferrari CEO Benedetto Vigna.
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It seems a really good strategy to boost the semiconductor/software side, as that is where the competitive advantage is for new companies in the EV market. Legacy carmakers who don't embrace better software and EV tech seem likely to fall behind.