The European new car market is set to enter a period of dramatic upheaval as a wave of competitive new Chinese manufacturers look to establish a foothold in the region. Among them will be Nio, Xpeng, Zeekr, Aiways and – first of the non-legacy marques to land a car in UK dealerships – Great Wall Motors, with its fashionable new Ora brand.
Toby Marshall, from UK importer International Motors (IM), is Ora’s UK sales and marketing director. At the launch of the £31,995 Ora Funky Cat hatchback, he told Autocar how Ora will establish itself in the UK with competitive quality standards, a physical-digital retail model and an established parts and servicing network.
