Currently reading: Power List 100 2023 – Retailer royalty

Car makers may be trying to claw back buying power through the agency model, but car dealers won't let it go easily – they still wield much influence

The retailer landscape has changed dramatically over the past year, with power tilting back in to the hands of car firms themselves in the form of the new 'agency' model.

Yet car dealers have been consolidating for years now to create these huge groups whose influence over the manufacturers cannot be overstated.

It is those who wield this power whom we celebrate within the Power List 100, sponsored by Keyloop.

The CEOs of these dealers stretch across the world three oversee North American groups, despite having a huge inflence across Europe and the UK.

Power List 100 2023 - Retailer royalty

Gerhard Schurmann, CEO, Emil Frey

Zurich-based dealer group Emil Frey is in rude health as it looks to its 100th anniversary next year, ranking as Europe’s biggest player and expanding its footprint with a new digital insurance offering and partnerships with emerging car brands. CEO Gerhard Schürmann remains committed to service over size, however.

Roger Penske, automotive chairman, chief executive, Penske Automotive

That Roger Penske received the Presidential Medal of Freedom in 2019 is testament to his impact on the motor industry, not just in the US but worldwide. Penske Corp operates in around 3200 locations globally and his firm owns the UK-based Sytner dealer group, a successful front-runner in the mass shift to an agency sales model.

Mike Manley, CEO, Autonation

Kent-born Mike Manley is best known as a former CEO of Jeep and then boss of Stellantis North America but since late 2021 has been at the helm of AutoNation, which has sold more than 14 million cars since it was founded in 1996. Manley said the firm’s strong Q2 2023 results show “the continued resiliency of our operations and the benefits of our diversified business model”.

Bryan Deboer, CEO, Lithia

America’s third-biggest new vehicle dealer group operates 281 sites across the US and Canada and has an initiative to raise revenues by $20bn per year from 2020-2025. CEO Bryan Deboer’s commitment to expanding the firm’s physical retail footprint and bolstering its digital presence is credited with driving its rapid growth.

How are the 100 names in Autocar's Power List chosen?

The Power List ranks the world's 100 most influential automotive heads, based on the following criteria: global reach and influence, spending power, share of voice, technological influence, future growth potential and market capitalisation. 

The top 10 are ranked and the remaining 90 names on the list are grouped into categories, including executives from more traditional car makers to the rising powerhouses from China and the latest technology and mobility companies. 

These names were chosen by the editors of Autocar Business, the B2B product from the publisher of Autocar, designed to bring industry readers even closer to the inner workings and key players of the global automotive industry.

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The full list is now available to download here.

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