Pricing for the Renault Mégane E-Tech has been cut across the whole line-up and the electric car now starts from £34,495.
That is £2500 less than the previous entry point of £36,995, but discounts on the higher trim levels are even greater.
The middle-rung Techno+ trim is now priced from £36,495 (£3000 cheaper) and the range-topping Iconic model is £38,495 (£3500 less).
The changes mean the Mégane now undercuts key mid-sized rivals, including the Kia Niro EV (£37,295) and Volkswagen ID 3 (£37,225).
However, the value-champion MG 4 remains significantly less costly, starting at £26,995.
The adjustments are have been made in order to free up room in the French brand’s pricing strategy for the incoming Renault Scenic E-Tech.
The new family SUV is expected to arrive in the UK early next year at a price of around £40,000. The exact figure will be confirmed in the coming weeks.
The Mégane price cuts are also a response to a ramp-up of right-hand-drive Mégane production, following its UK launch in 2022.
Renault has sold more than 5000 examples of the electric hatch since then, a spokesperson told Autocar.
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They're slashing prices because nobody in their right mind will buy this turd instead of the new Scenic.
Ooooh, they've sold 5,000! So they'll recoup their investment costs in about 50 years or so
Good to see Renault looking after it's existing customers, not. It was always overpriced and didn't have a chance at that price. As there are so few private buyers out there a refund should be offered by Renualt if you've a deposit down.