Currently reading: Lancia: the brand that refused to die

Lancia has at last launched a new car. We drive it to find out whether that odds-defying revival is a success

Until recently, Lancia was withering away on death row, reduced since 2017 to a single model in a single market. One could almost sense hard-headed FCA chief Sergio Marchionne’s irritation as the Fiat 500-based Ypsilon continued to sell in droves.

It’s thanks only to Italian drivers’ patriotism and indifference to needless expense and the latest tech that Lancia survived for long enough to be saved by Stellantis.

Credit must go to founding Stellantis boss Carlos Tavares for appreciating Lancia’s value enough to hand the brand sufficient funding for a 10-year revival of its core model lines.

Precisely what is that inherent value, though? That’s what I’m hoping to discover, driving the new Ypsilon in Turin – home to the first factory that employed Vincenzo Lancia way back in 1898, the first site he opened under his own name and the famous Mirafiori plant, now also host to the Fiat and Lancia historic car collection.

The Ypsilon comes in Ibrida and Elettrica forms, and I’ve chosen the Elettrica, it being Lancia’s electric car. The former uses a 99bhp mild-hybrid 1.2-litre turbocharged petrol triple, the latter a 154bhp motor and a 51kWh battery.

Those specs feel very familiar because they are, from the many small cars based on Stellantis’s e-CMP platform.

The Ypsilon Elettrica drives virtually indistinguishably from a Peugeot 208 or Vauxhall Corsa EV, then. But I don’t think that’s a bad thing. Those cars have sold extremely well and the finer points of ride and handling aren’t priorities for many buyers in this market.

The Ypsilon is smooth, comfortable and refined on the autostrada, and in town it has a healthy reserve of power and it will round corners sharply. And if that really isn’t enough for you, exciting news: there’s a rally-inspired HF version coming.

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What really sets everyday cars apart, prices aside, is design. The reason one person falls in love with the Jeep Avenger may well be why another orders an Alfa Romeo Junior instead, despite their identical specs.

Lancia has always been a design brand and, in this coming era of increasing mechanical and technical similarity, going all in on that appears to be an ideal strategy.

“Many people came expressly to ask me to work for Lancia. There was passion in their eyes, and when I told them about the possible plans for the rebirth of this glorious brand, they lit up,” creative chief Jean-Pierre Ploué (designer of such favourites as the Mk1 Renault Twingo, Citroën C6 and DS 3) recently told Italian publication Auto & Design.

Of the four design pillars his Turin studio team defined, ‘meaningful’ perhaps isn’t the easiest to identify in the Ypsilon, but ‘iconic’ I can see in the Stratos-inspired tail-lights and, while ‘consistent’ and ‘eclectic’ might seem to clash, the exterior sparks interest in its many details – most unusually the, erm, Y-front – without becoming a hotchpotch.

Same inside, where unusual details abound: knurled gold air-vent adjusters, slices of wood, an art deco dashboard pattern and a table atop the centre console – whose round shape is replicated in the doors and ‘Sala Hub’ behind the touchscreen (short for Sound Air Light Augmentation and meant to simplify the digital experience, apparently). And then there are the rust-coloured, boiserie-patterned velvet seats – simply fabulous.

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The Ypsilon’s official range is 250 miles, so I expect to finish the 160-mile drive to my hotel in Turin with plenty in reserve, but the number on the display plunges alarmingly as I cruise at 80mph, such that I have to rise early the next morning to get a big charge.

Thankfully, Zap-Map reveals that there are many chargers in this industrial city, and the Plentitude network (run by Italian oil giant Eni) offers both an easy app sign-up process and a slick-looking ‘CCS Hypercharger’.

The rate races to 89kW (the Ypsilon’s limit is 100kW) and all is well – until suddenly it isn’t. The charging process terminates halfway for no obvious reason and fails to restart.

Then the car bongs loudly and says: “Electric traction system failure: stop the vehicle, see user manual.” Ah.

There’s work to be done then, and the technicians tell me later they could find no fault with the car. When I visit the FCA Heritage Hub, the guide suggests some Italians aren’t too hot on the Ypsilon either, unconvinced by the design and annoyed that it’s built in Spain.

It’s evident that rebuilding Lancia is going to be difficult in many ways – but when you see the history the brand has and the passion it still evokes, you realise why it’s an effort worth making. 

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xxxx 19 April 2025

Just dig a hole and bury it, the brand and management should also RIP.

Rick Maverick 19 April 2025

I. To revive Lancia in- and outside Italy with 4 new models between 2024 and 2030, there needs to be a budget. Developing the first of the range, a low margin B-segment car, WITHOUT using PSA underpinning would mean 'Dead on Arrival, such is the CAPEX level to do it all by yourself.II. Using Peugeot tech is not a bad thing, given the Lion of Belfort's high level of engineering.III. The sales performance of the new Yp in Italy is 'underwhelming': from 4k to <1k units per month. Previously the Donna's were handed the key after a €15k deposit; the 2025 Yp is €23k. This means no more monthly Gucci shopping spree!  IV. Yp's EU roll-out slowly gains traction, but with Europe's biggest markets still missing (England & Germany) combined sales is less than 700 units outside Italy. V. But all this is fairly insignificant in the GRAND schem of things. In 2022 Lancia was given 10 years to re-establish itself, and this year's Gamma and the 2026 Delta will give Elkann cs a much better perspective whether Tavares's strategic plan will bear fruit. 

artill 19 April 2025

An interesting looking car. Not pretty, but different. I quite like it. Lovely interior. Now it needs RHD, and a manual petrol version. Drop the dark tinted glass too if someone from Lancia wants to improve it further. We need more 'interesting' designs on the road, and this certainly is a start.