Mini is turning to 3D printing technology to offer its customers a wider range of personalisation options.
From 2018 onwards new and existing Mini owners will be able to design their own exterior and interior trim components via a dedicated online configurator. "Individualisation has always been a big topic with Mini," said Thomas Schmitz, product manager of Mini Yours Customised. "Now we want to take individualisation to the next level."
The upgrade package includes 3D-printed side indicator inlays and dashboard trim, as well as personalised sill plates and LED puddle lights. The indicator inlays and dashboard facia come in one of five colours and can display text, simple images and textured patterns, or one of a small selection of cityscapes. Using a laser etching technique, meanwhile, the illuminated sill plates can present text in the owner’s handwriting, basic graphics and even star constellations. Additionally, when the doors are opened, the puddle lights project personalised text onto the ground.
The components, which are designed to be fitted at home, will be manufactured in Munich, with Mini anticipating a four-week lead time once the designs have been submitted. Each component is subject to the same BMW Group crash and durability tests as any other item of trim.
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they should try redesigning this latest ugly version
The latest version is not a pretty sight the rear light cluster taking over the back end and the five door design of doors looks horrendous and very heavy, looks like made by council house metal window manufacturers from the 60's.Much prefer the previous generation.
If I could afford it, I would
If I could afford it, I would have “My other car is a Phantom” on my Mini, lest people think I wasn’t important, and “My other car is a Mini” on my Phantom’s gallery, lest people thought I wasn’t caring.
If customers are daft enough
If customers are daft enough to pay through the nose for a few pieces of plastic, more fool them. Can't blame BMW for taking advantage of them to boost profits.