Oh to be an electric car maker. “If you want to be loved and have rocks thrown at you simultaneously, you’ve got it. There’s virtually nobody without an opinion. We’re not lacking love or hate. Anyone would think what I’m trying to do is genocidal.”
In fact, all that Lucid Motors’ Peter Rawlinson has been trying to do is make the most efficient cars in the world, which if executed correctly could make them the best.
While Lucid makes electric cars and is therefore called an electric car maker alongside any number of wannabe Tesla rivals, spend any length of time with Rawlinson – formerly of Tesla himself – and you realise that Lucid is very different to any other company out there.
We spoke to him when he was in his long-held position as CEO, but this week it was announced he had resigned to take a new strategic advisory technical role on the board. Regardless of how the company might change day to day under a new CEO, though, Lucid isn’t about to change course on its technology or how it makes cars.
While Lucid’s peers are mainly using the switch to EVs as a way to ultimately reduce emissions, it sees EVs as the opportunity for a better car, period. Rawlinson highlights just how misguided so much EV development has been and reframes just how EVs should be viewed, starting with the most important part of all: efficiency.
“You can achieve range effectively in two ways,” he says. “One is battery size and one is efficiency.” Rawlinson can’t fathom why efficiency is so fundamentally misunderstood and underestimated in the EV lexicon. “Not only by making a car more efficient is it using less of the world’s energy, it’s also using less battery resources and minerals,” he says.
As the battery is the biggest cost item of an EV, this will lead to lower EV prices in the future, too. “It’s only really Lucid that’s taking this pioneering approach,” claims Rawlinson.
“The Lucid Air Pure [saloon] is literally the world’s most energy-efficient car. It uses less fuel to go from A to B, whatever your fuel is, than any mass-production car ever in the 130-year history of the car. No one else is even close to this in terms of how advanced their technology is.”
The technology that Rawlinson refers to in getting this remarkable efficiency – which has been independently validated by US legislators – is a proprietary design that contains the electric motor and inverter in the same downsized unit.
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How about putting that technology in a 40k car and see how it stacks up against, say, Renault Scenic, or Kia EV3.
Emmm he's not saying anything we don't already know.
As to boasting how lightweight his cars, 2500kg is no lightweight special, a Model S trances it and that's been around for 11 plus years.
Small batteries getting big mileage, yep, then why are the big range Lucid air's packing 120 kwh batteries, hardly AAA size.
The Lucid is far more luxurious, and more efficient in kw/hr than the Model S, and has a greater range.
He's absolutely spot on.
BUT until the lawmakers start taxing based on the efficiency of an EV and not just having an EV, then there's no incentive for manufacturers, or customers, to really take an interest in the efficiency, sadly.
Tho I would like to see whether Lucid could replicate these impressive levels of efficiency at the cheaper end of the market