For almost a century the Rolls-Royce Phantom has held claim to being the most luxurious car in the world. And now, in 2017, the latest eight-generation model is upon us.
At the car's launch event every iteration of the Phantom was on display - you can find them below or in the gallery above.
Rolls-Royce boss Torsten Muller-Otvos said "Each of these shows what mankind was capable of in successive eras. We've got these cars here from all over the world".
PHANTOM I - 1925
The Phantom I, built in both the USA and the UK, replaced the Silver Ghost. It had a lot to live up to, the latter having been named ‘best car in the world’ after the 1913 Alpine Trial.
PHANTOM II - 1929
Using an updated Phantom I engine with a brand new chassis, the Phantom II’s appeal was further strengthened by being gifted to Marlene Dietrich in 1930. That car last changed hands in 2012, for just over £400,000.
PHANTOM III - 1936
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a) Longest running in what
a) Longest running in what sense? It hasn't been in continous production. Chevy's Suburban nameplate has been produced for more years and the Ghost name originated earlier and is in use today. b) Lennon's Phantom is not pschedelic, it's Romany Gypsy style art.
The Suburban twins are trucks