Currently reading: Aston Martin and Red Bull plan more 'incredible products' under new deal

British marque to become title sponsor of leading F1 squad and evaluating an engine programme for 2021

Aston Martin is set to produce more high-performance models in the spirit of the Valkyrie hypercar after strengthening its partnership with Red Bull Racing – and is seriously considering a Formula 1 engine programme for 2021.

The British firm has sponsored Red Bull’s F1 squad since 2016 as part of a tie-up that involved Red Bull designer Adrian Newey penning the Valkyrie. This relationship has now been expanded in a deal that will involve the two firms collaborating on more products and Aston Martin serving as the F1 team’s title sponsor.

No details have been disclosed about what products Aston Martin and Red Bull will collaborate on, but Aston Martin referred to the Valkyrie as the “first in a line of incredible products” resulting from the agreement, suggesting similar limited-run machines could eventually follow.

A new Aston Martin Advanced Performance Centre will open later this year at Red Bull Racing’s Milton Keynes HQ. It will be a base for engineers working on sports cars and a design centre and employ around 110 Aston Martin staff.

Although the F1 team will be known as Aston Martin Red Bull Racing next year, it will still use Renault engines, which are currently branded as TAG Heuer units. However, Aston CEO Andy Palmer has confirmed an interest in entering the sport as an engine manufacturer in 2021, when new technical rules are set to be introduced. Aston Martin has been in talks with other manufacturers and F1’s governing body about the new rules.

Palmer said any Aston entry was dependent on firm cost controls being put in place. He said: “We are not about to enter an engine war with no restrictions in cost or dynamometer hours, but if the FIA can create the right environment, we would be interested in getting involved.”

Opinion: why Aston Martin's new deal puts pressure on F1 bosses

Strengthening the links with Red Bull would also give Aston Martin an opportunity in F1 supplying engines to one of the top teams on the grid. Red Bull has used Renault engines since 2007, and claimed four drivers’ titles with Sebastian Vettel from 2010-2013. But there has been ongoing tension between the two firms, with Renault feeling it didn’t receive enough credit for its contribution to those titles.

That has led to Red Bull’s Renault units being badged as TAG Heuers through a sponsorship deal. Renault recently secured a deal to supply engines to McLaren from 2018 onwards.

Read more

Opinion: why Aston Martin's new deal puts pressure on F1 bosses

Aston Martin Valkyrie: exclusive pics and deals

Throwback Thursday: Aston's first F1 entry in 1959

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James Attwood

James Attwood, digital editor
Title: Acting magazine editor

James is Autocar's acting magazine editor. Having served in that role since June 2023, he is in charge of the day-to-day running of the world's oldest car magazine, and regularly interviews some of the biggest names in the industry to secure news and features, such as his world exclusive look into production of Volkswagen currywurst. Really.

Before first joining Autocar in 2017, James spent more than a decade in motorsport journalist, working on Autosport, autosport.com, F1 Racing and Motorsport News, covering everything from club rallying to top-level international events. He also spent 18 months running Move Electric, Haymarket's e-mobility title, where he developed knowledge of the e-bike and e-scooter markets. 

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eseaton 25 September 2017

I really don't see the point

I really don't see the point in the negativity.

 

But I only think this will be of benefit to Aston Martin if the engine rules are substantially changed in2021.  1.6 turbo hybrids are no more appealing to Aston Martin customers than they are to AMG customers to whom Mercedes AMG are going to struggle to sell Project One.

 

xxxx 25 September 2017

Struggling Project One Sales

eseaton wrote:

I really don't see the point in the negativity.

..... 1.6 turbo hybrids are no more appealing to Aston Martin customers than they are to AMG customers to whom Mercedes AMG are going to struggle to sell Project One.

Says the person who typed only today "Which in the case of Land Rover doesn't require much imagination, I'll grant you. The new XJ to be electric only? Seriously? No thanks. " about the potential Land Rover XJ.

Oh and the Project One is pretty much sold out even before a production wheel is turned

xxxx 25 September 2017

Going forward

So there'll be Renault engines in their F1 cars and Mercedes engines in their road cars. And maybe just maybe the Red Bull tie up might lead to Austrian ownership. Still the the leather seats will be stiched in Britain by craftsmen.

Mikey C 25 September 2017

A bit odd for Aston Martin to

A bit odd for Aston Martin to build F1 engines when they're own engines are either Ford derived, or come from Mercedes...