Currently reading: Bespoke McLaren 720S Velocity by MSO revealed

Following the debut of the standard 650S replacement, an MSO version has been unveiled costing £335,000

The McLaren 720S Velocity, a bespoke model by McLaren Special Operations, has been revealed following the debut of the all-new 720S at Geneva motor show yesterday.

The model showcase the amount of personalisation available to its customers. The MSO model gets new paint options, lightweight alloys finished in bronze, and exterior carbon fibre parts. Inside, it has gets a Carbon Black Alcantara trim.

The paint finish is thought to take 300 man hours to achieve and consists of two coats of paint, blended together by blowing it.

The 720S Velocity has no mechanical differences and costs around £335,000 as an MSO commission, which is more than £100,000 more expensive than the entry-level 720S. 

Around 20 per cent of Super Series buyers opt for MSO kit, and typically spend 30 per cent above the asking price. Sources suggest that the MSO model shown in Geneva has already been sold.

Read all the Geneva motor show news 

Read more on the McLaren 720S 

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Einarbb 8 March 2017

Very expensive paint job

Must cost a fortune to repair any chipping say due to small stones having impacted the car while barreling down a road at speed.
ah1335 9 March 2017

PPF

Would definitely get it PPF'd with a paintjob like that
bol 8 March 2017

Saw you coming

As Harry Enfield might say
fadyady 8 March 2017

Let me guess

Sold out? Who wouldn't want a business model like McLaren (Ferrari and Tesla albeit a different kettle of fish). Sold before the car is made. Neat.