Currently reading: Dacia’s UK launch delayed

Renault UK has decided not to launch the Dacia Sandero hatchback at the Lonodon motor show

Renault UK has abandoned plans to launch the Dacia Sandero budget hatchback at next month’s London Motor Show.The company says that demand for left-hand drive Dacias is still so high that the start of right-hand drive production has been put back. Nearly 100 Renault dealers were poised to sign-up to sell the Romanian-built model, which will be badged ‘Dacia by Renault’ in the UK. The marketing plan was to price the Sandero from just £7500 – despite its supermini-plus dimensions.Dealers have been told that the Sandero’s market launch has been postponed by 12 months until late 2009. The company’s preview event for dealers has been cancelled – and the UK media launch has also been axed.The delay is bad news for Renault’s hard-pressed dealers. Sales of the new Laguna have disappointed in the UK, and the brand has registered a 13.5 per cent decline in sales in the year to the end of May.Renault bosses in the UK are frustrated by the delay – the Dacia brand is intended to rival Chevrolet, Kia and Hyundai. Frustrations have been compounded by the fact a small Dacia SUV will be launched in other countries by the end of next year.

Hugh Hunston

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