Toyota has revealed pricing, equipment and engine specifications for its radically styled, second-generation C-HR crossover.
Launched with the aim of drawing new customers to the brand, the latest CH-R follows a hugely popular predecessor and gains a plug-in hybrid powertrain for the first time.
The range kicks off with the £31,290 Icon, which gets 17in alloy wheels, cloth upholstery, a 7.0in infotainment screen, Apple CarPlay and a familiar raft of safety systems. Stepping up to Design costs an additional £3395, for which you get 18in alloys, a 12.3in touchscreen for the infotainment system and a panoramic sunroof. Excel trim comes with 19in alloys, a JBL sound system and front sports seats for £38,150.
Icon, Design and Excel trim levels are available with only the 1.8-litre hybrid powertrain, which pairs a 97bhp petrol engine with a 94bhp electric motor to give 138bhp. It shares this and the 2.0-litre powertrain with the new Toyota Prius.
The 1.8 hybrid's power is sent to the front wheels and the model promises to deliver 56.5-58.9mpg on the WLTP cycle. This entry-level powertrain is essential for preserving the model’s “accessibility”, product manager Andrea Carlucci said in December.
The two highest trim levels - GR Sport and Premiere Edition - can be had from £40,645 and £42,720 respectively, making the C-HR slightly more expensive that the equivalent Nissan Qashqai, but cheaper than the equivalent Toyota RAV4 PHEV.
The production car has adopted the radical looks of the C-HR Prologue concept, which was shown late last year. It is the first SUV in Toyota’s European line-up to feature the new ‘hammerhead’ front-end design that made its debut on the latest Toyota Prius, which is not sold in the UK.
Higher-grade trim levels are said to further complement its design with 19in and 20in alloys, and two-tone paintwork.
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I like I'm the bold styling. It's much better resolved than the BMW X6 for example which is the same idea in a bigger package
Insane price for a crazy ugly non premium looking car and stupid vomit inducing tiny rear side windows for a family targetted car. The starting price is only just below the much bigger Q3, or a Kia stonic from 20k, a BMW 1 series starts from 4k less which just shows how crazy the 32k starting price is.
Or a quality bigger Volvo XC40 for just 1.5k more.
Nissan Juke Rival? Surely that's the Yaris Cross, but as we've seen, car journalists aren't of the calibre they once were.
Anyway, another small car hits the market for a ridiculous predicted price that will probably will be higher in reality, especially coming from Toyota.
I hope the car makers realise that even on finance, these prices are just ridiculous, and people that were complaining of rising bills are now sweating about losing their homes due to increasing interest rates.
China will be the only country making / selling cars in a few years time.