Audi E-tron GT concept 2018: first drive of electric sports saloon

Then there’s the Tesla factor. The controversial Californian electric car firm has enjoyed a meteoric rise in the past few years, pioneering not just with large, long-range and high-performance EVs, but also desirable ones. It’s still only churning out about one car for every 18 Audi makes, but let’s not forget that at the turn of the decade Tesla was posting annual sales in the hundreds.

The significance of Audi launching the E-tron GT in California cannot be ignored. This is the Tesla fanzone: the increasingly environmentally conscious, tech-savvy state takes in nearly 50% of the US’s total EV sales, and you can’t walk for more than two minutes through LA’s financial district without catching sight of a Model S, X or 3 with an ‘amusing’ personal numberplate.

Rocking up at the on-trend kerbside event room Audi has hired for the day, the E-tron GT immediately catches the eye. You don’t have to be Poirot to work out the inspiration behind the four-door coupé, occupying as it does roughly the same footprint as a Model S and operating at the same price and performance level. But the design, to my eyes, is far more arresting than the now five-year-old Tesla.

First, there are the proportions. The GT is strikingly low and squat for an electric car, particularly one that’s meant to be able to seat five in production spec. Exterior design head Andreas Mindt claims that balancing the space demands of a chunky 96kWh underfloor battery with the need to seat two adults in the rear in comfort was “perhaps the biggest challenge”. But it’s a challenge that was met, with the E-tron GT’s roofline a full two inches lower than Audi’s comparable Audi A7 Sportback. The trade-off is the car’s near-two-metre width, necessary for the battery’s substantial surface area.

Audi hasn’t yet rolled out the cameras-as-mirrors system that’s an option on the E-tron SUV, for two reasons. First, it’s still not a legal set-up in the US for a production model. And second, the traditional mirror, set to be larger on the production car than on the prototype, pushes air away from the rear end, which, according to the designers, has allowed them freedom to pen the car’s distinctive haunches that jut out and curve around the back.

The prototype E-tron GT’s doors are opened by a touch capacitive padlock logo mounted on the B-pillar, but again that’s been junked for production in favour of plain old handles, necessary for safety reasons.

Step inside and you’ll find a cabin that doesn’t look or feel a million miles away from production – not everything is functional, yet the fit and finish already feel better than in your average Tesla product, let alone any other prototype we’ve tried. There’s bad news for the touchscreen-phobic, though: Audi has increased its display screen count to four, including a new configurable one mounted up by the rear-view mirror.

Despite designers insistently referring to it as “more of a sports car than a sedan”, there’s sufficient space for four adults to travel in comfort with suitably low seating positions, although six-footers will brush the headlining in the rear.

But enough about head room: what about the powertrain? Well, Audi has provided some conveniently rounded figures for the concept that are targeted for production. A 0-62mph time of 3.5sec, 0-120mph in under 12sec and a range of 250 miles on the new WLTP test regime. All Tesla-baiting figures that should be easily deliverable by 2020.

Engaging drive in the E-tron GT is as simple as selecting D on the new push-button gear selector (set to gradually replace the rocker gearshift in current Audis), stabbing a button marked with a chequered flag on the wheel and pulling away.