Currently reading: Jaguar XF and XE back on sale as JLR chip shortage eases
Cheaper Jaguar and Land Rover models come back on stream after sustained period of restricted production

Jaguar Land Rover is gradually reopening order books on cheaper models most affected by the chip crisis, including the Jaguar XE and Jaguar XF saloons, UK sales director Paddy McGillycuddy has said.

JLR in recent months has prioritised its limited chip supply for its three largest, most profitable models: the Range Rover, Range Rover Sport and Land Rover Defender. As a consequence, 75% of JLR’s 200,000-plus forward orders globally are for those three models, the company has said. The same is true of the 50,000-order backlog in the UK, McGillycuddy told Autocar.

The strategy has meant customers have been unable to order certain core JLR models, or faced delivery times stretching over 12 months. “In managing our chip supply, we had to prioritise where chips go,” McGillycuddy said. “So for Discovery Sport, we restricted ordering down to a limited number of derivatives.”

Read more: Jaguar, Defender, Discovery and Range Rover split in JLR agency shift

Currently, just three out 12 Discovery Sport models are available to order on the Land Rover UK website, all of them plug-in hybrids. Delivery of those will take nine to 12 months, the website said.

However, JLR has opened the order books again on the Jaguar XE and XF saloons after a long period of intermittent availability. “XE and XF were shut for ordering, but we have just recently reopened them for the new model year,” McGillycuddy said. JLR sold just 312 British-built XEs and 399 XFs globally to dealers in the last three months of 2022, company figures show.

Among other Jaguar models, ordering is now “widely open” for the F-Pace SUV, the I-Pace SUV and the F-Type sports car, with the E-Pace “slightly restricted”, McGillycuddy said. Currently, six out of 12 E-Pace models are being shown as unavailable.

Jaguar e pace 2021 front quarter tracking 0

Among Land Rover’s models, the Discovery has been hardest hit in terms of sales as JLR focuses on its globally best-selling Defender model, built in the same factory. Currently, no Discovery is showing as being available for delivery in less than six months, with four models at more than 12 months. The entry D250 diesels are showing as unavailable. Just 1984 units of the Discovery were sold to dealers in the final quarter of 2022 globally, JLR figures show.


Read our review

Car review

Outgoing traditional Jaguar exec offers a lot of space and tech, and an appealing drive. It’s no modern, fleet-minded, electrified marvel – just a lot of car for the money

Back to top

Restrictions and shortages due to the chip crisis will ease further in the second half of this year and into 2024, McGillycuddy said.

Dealers have been scrambling to accommodate customers who found their preferred model was unavailable to order. “In some cases, we have extended the finance agreement [on their current model], or we asked if they want to move to different nameplate,” McGillycuddy said.

The effect of the focus on higher-margin models has been to push the average sale price of JLR models globally to over £70,000 in the last three months of 2022, the company said. The Range Rover was the company’s best-selling model in January this year in the UK, overtaking its typical best-seller, the Evoque.

Join the debate

Add a comment…
catnip 10 February 2023

Just think how huge the sales figures for the Discovery would have been if JLR hadn't had to restrict them..

TianaChaya 10 February 2023

I am able to create $88/h to complete few jobs on home computer. h6 I’ve never thought that it’s even achievable but my closest mate earning $25k only within five weeks simply working this leading project & she had convinced me to join…Discover extra details by going following link....... w­w­w.j­o­b­s­r­e­v­e­n­u­e.c­o­m

Symanski 10 February 2023

The world's worst automotive CEO Thierry Bollore used the semiconductor shortages to kill off Jaguar.   Maybe the new CEO is finally going to keep Jaguar going, and walk it through a hybrid period that it needs?


Note - No other marque has been as badly affected as JLR claims to be with this shortage.   Every other one seems to have navigated thand adapted to keep car flowing out the factories.   JLR and Bollore failed Jaguar.


Cersai Lannister 11 February 2023

The trouble is that Bollore nearly crashed Renault but got shoved out before he ran it off the road. Peugeot inherited around 40 of its most senior execs as a direct or indirect result of Bollore and yet.... we had dear old Autocar trumpeting him as JLR's salvation. They needed astonishingly strong leadership through Brixit/Covid/Chipgeddon and were saddled with someone that my Renault friend (who happened to retire shortly before Ballore's reign at Renault) as the instigator of a massive shift to politics. JLR senior managment, of which I was one, has always been prone to fiefdoms. Being led by the instigator-in-chief just let the place revert to the way it used to be before David Smith managed to right JLR for awhile. But now, the Jaguar ship may be holed too badly.