Indian giant Tata’s new luxury electric car brand will use the EMA SUV architecture of JLR (Jaguar Land Rover) to underpin a range of upcoming models.
Tata's Avinya brand was introduced with a self-titled concept in April 2022. It majors on interior space and flexibility, with a long wheelbase and swivelling front seats, and melds a coupé-SUV silhouette with MPV-typical features.
Tata pitched the concept as a preview of a new generation of electric models, promising the ability to gain around 310 miles of charge in just 30 minutes – although it added that this will depend on infrastructural developments.
As previously reported by Autocar, the EMA platform will also underpin the next-generation Range Rover Evoque, Range Rover Velar and Land Rover Discovery Sport.
It will offer 800V electricals, enabling rapid charging that is anticipated to peak at rates of around 350kW. The platform’s batteries, meanwhile, will be supplied by Tata’s new plant in Bridgwater, Somerset, which is scheduled to come online in 2026.
JLR CEO Adrian Mardell today told Autocar that EMA will be used by Avinya under a licensing agreement with Tata Passenger Electric Mobility (TPEM).
Mardell said: “TPEM have decided to use the technology that we're developing both in terms of the EMA architecture, our electrical architecture and our battery packs to produce their own range of premium BEV vehicles at their plant in India. So it's them producing their vehicles [using] our intellectual property.”
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Subject to high product quality and service, combined with competitive pricing, this could facilitate a potentially successful relaunch of the Rover brand outside core Tata markets. Further Tata brand engineered Tata models could follow to produce an EV-only range
While that sounds fantastic on paper can you imagine Rover relaunching with a Tata vehicle after the Cityrover debacle?
That hving been said I cant see why they dont use Rover for smaller EVs unless they have decided that there simply isnt the profit in those and that the only way to beat the Chinese is to climb higher.