Currently reading: Gen X, millennial buyers cause boom in modern classic values

Boomer favourites fading as younger buyers begin to dictate what's hot – and what's not

A Ford Escort RS 1800 that sold at auction in July for a record £276,848 is evidence of the growing appeal of modern classics to the Gen X and millennial generations, who now have the money and desire to realise their childhood poster-car dreams, say experts.

Backing the claim, the same experts point to a similar model sold in 2015. Compared with July’s example, which was merely a restored former press car, this RS 1800 had been rallied by Ari Vatanen and Roger Clark, yet it sold for just £85,500, or £118,800 if adjusted for inflation.

Peter Haynes, marketing and business boss at RM Sotheby’s, said the scarcity and appeal of modern classics from the past 50 years are major influences on the prices that these new generations of buyers are paying for them.

“When did you last see a Ford Sierra XR4i or a Vauxhall Cavalier SRi?,” he asked. “They may have been volume sellers, but many have been scrapped and are today extremely rare and so increasing in desirability and price. It’s a generational thing that has been happening over the past 10 years. 

“Thirty to 60-year-old enthusiasts are increasingly drawn to the cars of their youth. At all price points, people are buying the cars they most identify with.”

John Glynn, managing director of Specialist Car Valuations, said interest in modern classics isn’t confined to the usual suspects such as BMW M cars and Mercedes-AMGs

“The 2009/10 scrappage schemes have made most cars that survived more desirable, often to people who do a bit of ‘man maths’ to justify spending over the odds,” he said. “Some people are making a lot of money and, with profits on private sales of used cars being free of capital gains tax, buying in-demand classics or those with potential is a smart investment.”

He continued: “At the other end of the price spectrum, even youngsters excluded from the housing market by high prices are instead spending £5000 to £10,000 on fledgling modern classics. From Ford Escort XR3 cabriolets to Land Rover Freelanders, the best examples are all becoming more expensive.”

However, John Mayhead, editor of the Hagerty Price Guide, believes the market isn’t as buoyant as recent eye-catching auction results might suggest.

“Only 70% of Hagerty Price Guide cars rose in value during the past year,” he said. “The post-Covid rush to buy and the explosion in online auction sales sent prices to new heights but many have since fallen to more affordable levels. The market is divided and nuanced, with exclusive top cars still in huge demand and performance variants of, for example, 997-generation Porsche 911s enjoying a lot of interest. 

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“Modern classics beloved of Gen X buyers, including Renault 5 Turbos, Ford Escort XR3is and Sierra Cosworths, Peugeot 205 GTis and Volkswagen Golf GTIs, also continue to prosper. 

“The casualties in the shift to modern classics are the older, traditional cars including Triumph TR2s, TR3s and TR4s, MGBs and even MGFs, Austin-Healey 3000s, Aston Martin DB2s, DB4s, DB5s and DB6s and Jaguar E-Types. Prices for many of these have fallen, which of course is making them more affordable. However, garaging and maintaining them isn’t getting any cheaper, dampening their appeal.”

Haynes agreed: “The best E-Types still command high prices, but there are lots of lesser examples at far lower prices. Today’s sales are dominated by modern supercars. They are the new stars of the auctions, although more cars such as the most desirable Subaru Impreza Turbos and Nissan Skylines are beginning to break through and, of course, fast Fords.”

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405line 16 September 2025

I suspect that many of these cars are seeing rising values as many of them were handed over to the scrappage scheme of 2009 and due to their increasing rarity people have hyped them up for profit.

jason_recliner 16 September 2025
Not sure of your laws in the England but here we have to pay registration (or re-register some day, which is usually heinously expensive). We also usually insure, insurance and rego aren't tax-deductible, unless your car is increasing in value a LOT every year, it's not appreciating that much after costs and inflation. We've got a few cars but unlike our houses nobody is paying us to rent them, maybe we bought the wrong ones but they aren't an investment for us. Most car prices here have been falling for years (unlike house prices), seems like the kind of BS article that comes out shortly before a 'market' corrects.
Thekrankis 16 September 2025

In England it's cheaper to run old cars, no mot, no tax and lower insurance.

Fuel costs can be a little higher on classics  if you need an unleaded petrol equivalent.

House prices in the UK are Ona relentless upward trend, driven largely by a housing shortage and Londoners moving out to cheaper areas. Of course from time to time. House prices do slow down and even drop but the underlying trend is up , up, up,

Thekrankis 16 September 2025

Not just cars that they identify with, cars that are fun to drive, reasonably reliable, repairable and practical too.

 

Unlike modern cars with irritating designs, beeps and bongs, dodgy software and lacking in character.