Aston Martin’s take on the super-luxury saloon and a revival for the Lagonda name badge.
Although Taraf production is limited by both production constraints and the car’s staggering price tag. Aston is planning to eventually launch a wider range of Lagonda models.
The company has said it won’t make more than 200 Tarafs, but with 50 built and production set to stop before the end of the year, the final total is likely to be closer to 150. This will be one of the rarest saloons on the planet.
Initially sales were limited to the Middle East, but late last year Aston broadened the ordering to other markets. Both left and right-hand-drive versions are available, with an ex-works price of £685,000 in the UK.
Without context that price tag looks ridiculous. For the same money you could buy both a Rolls-Royce Phantom and a Bentley Mulsanne plus a fully loaded Range Rover SV Autobiography on the side.
But this rarefied part of the market doesn’t play to the normal rules, and anyone in the fortunate position of being able to consider a Lagonda is going to be able to scratch any automotive itch they have ever had. What’s really on offer here is unmatched exclusivity.
At 5396mm in length the Taraf is massive, although shorter than a Maybach S600, Rolls-Royce Phantom or Bentley Mulsanne, and it radiates presence beyond even that given by its gargantuan size.