What is it?
The creators of the Volkswagen Iltis unexpectedly set a ball rolling that Audi caught when it launched the original Quattro in 1980.
Fast forward to 2018 and the boxy, rally-wise coupé has become the peg on which the rest of the firm’s line-up hangs. Its influence is visible in the styling of Audi’s recent models, from the Audi A1 to the Audi Q8, and engineers stress the electric E-tron ushers in the next evolution of the now-famous quattro system.
It takes a substantial stretch of the imagination to mistake the E-tron for anything other than an Audi, even when looking at a multi-coloured pre-production prototype like the one I drove in Namibia. It’s not a Xerox copy of another SUV in the company’s portfolio – styling cues such as a lighter-coloured grille help it forge its own identity – but it falls perfectly in line with Audi’s current design language. Sharp headlights? Check. An octagonal grille with a chromed frame? Check. Elongated rear lights connected by a light bar? Check and check.
The E-tron landed at the opposite end of the design spectrum to its Jaguar I-Pace rival, which intentionally looks like nothing else on the company’s résumé. The interior sings a familiar tune, too, because it shares its digital instrument cluster (Virtual Cockpit in marketing speak) and its twin-screen infotainment system with other Audi models such as the Q8. The result is an uncluttered, high-tech-looking cockpit almost devoid of physical buttons.
Several factors convinced Audi to launch its ferocious electric car offensive with an SUV instead of a saloon. It’s easily the most marketable bodystyle in key regions like the US and China. The larger dimensions of the body and the additional ground clearance also allowed designers to stuff the bulky battery under the passenger compartment while maintaining a generous amount of interior space.
As a result, four adults can travel comfortably in the E-tron without pining for additional head or leg room and the 660-litre boot is big enough for a serious trip to the local Ikea. But, since there’s no V6 under the bonnet, it stands to reason that there’s a second boot in front of the passengers, right? Not quite. Audi simply carved out a small space to store items like the charging cable. It’s big enough to take a laptop or a small bag but don’t expect to drive around with a fully loaded Christmas hamper stuffed between the wings.
The body hides an electrified evolution of the MLB Evo platform. It’s the same architecture used for the Audi Q5, Audi Q7, Bentley Bentayga, Porsche Cayenne and several other cars. Using a convergence platform kept development costs in check and let engineers pluck components from other models when appropriate. The steering system comes from the Q5 while the Q7 provided its axle mountings, among other small bits and pieces. However, the drivetrain is brand new and E-tron specific.
The E-tron’s core is a 700kg, 95kWh lithium ion battery. It powers two asynchronous electric motors – one over each axle for all-wheel drive – that zap the wheels with up to 402bhp and 487lb ft of instant torque when the temporary overboost function wakes up. In normal driving conditions, the motors deliver 350bhp and 414lb ft of torque. That’s enough for 0-60mph in 6.4sec. The overboost mode shaves 0.9sec from that time: 5.5sec isn’t bad for a car this size. How heavy? I can’t tell you yet. Audi resorted to automotive omertà when I asked how much the E-tron weighs.
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So true, with Tesla the only stories you get are titled "production hell" "delivery hell". Tesla need to spend LESS on development and MORE on jetting journalists half way round the world, putting them up in posh hotels and plying them with drink.
Can't beat Tesla though
Just like the I-Pace shitter, this thing costs upwards of £70,000 yet STILL doesn't have the range or power to best a Tesla from two years ago.
Not to mention, all these "traditional" manufacturers are all having production delays as well, but where are the articles for those Autocar??
Badly behave child wanting attention
Just how more times can Autocar work with Audi to get E-tron stories out. Prototype of prototypes, prototypes of pre-production etc. Another story on the 2nd of Sept was how Audi are now into full production, now they're doing a story on a prototype AGAIN.
All because Jag and Tesla have stolen a march on them. Want a story, the Model 3 now sells over 20,000 a month yet still no article on the performance and long range versions. 'Only in north America' I hear you say well they did an article on a fast Dodge this week and that'll only sell a few thousand in it's lifetime in North America.