A year ago, nobody had ever even heard of a Jaecoo, let alone seen one. Yet now these SUVs are everywhere.
It's an amazing achievement for a totally new brand to the UK. It's easy to see why, however, with a combination of a product that offers big value for money, an impressive seven-year/100,000-mile warranty and, perhaps most importantly, a remarkable dealer network.
Learning from that other industry disruptor, Tesla, Jaecoo and Omoda got their infrastructure sorted in time for launch, thus ensuring they have plenty of cars on the ground where there are people who want to buy them, with more than 75 dealers across the UK already and more to come.

The other factor that can't be underestimated is style. Jaecoo has clearly learned from its parent company Chery's joint venture with JLR, because the 7 is peppered with cues from the Range Rovers Evoque, Velar and Sport, along with a hint of Audi Q5 in the chromed front grille, and the result is an undeniably good-looking car – despite what some slightly cruel commenters have said.
Unusually for a Chinese brand launching in the UK, every Jaecoo model available at launch features a combustion engine rather than being fully electric. Less unusually, they all trade on a compelling value argument, offering a brand-new car for the price of a used one.
The three-model range starts at just £30,115 for the front-wheel-drive petrol 1.6T Deluxe, rising to £35,165 for the plug-in hybrid SHS, which combines a 1.5-litre petrol engine with an 18.3kWh battery and an electric motor.
I've gone for the one in the middle, the 1.6T AWD Luxury, which shares its 145bhp turbo petrol four with the base model but adds four-wheel drive. A rotating knob between the front seats controls the seven different drive modes, with this particular 7 making a case for itself as a proper off-roader - which goes some way to offsetting the downsides of spending £2735 more to get to 62mph 1.5sec slower (at 11.8sec) while getting 2.4 miles fewer from every gallon (at 35.3mpg) compared with the FWD version.









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'If you enjoy driving...'
Doesn't that apply to most Autocar readers? And even those that don't enjoy driving probably appreciate a well-engineered car that's been properly calibrated.
This article reads like an advertising promotion. And when the Chinese destroy the European car industry and all the remaining large factories in the UK close, there won't be any need for them to entertain UK car journalists any more.
Enjoy your free car while it lasts.
To sum up, handles like a boat, drinks like a sailor, as slow a sail boat when the wind isn't blowing... what's not to like?
also great if you love depreciation.