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Kia amps up compact EV price war with long-range Cupra Born rival

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The Kia EV3 is what progress looks like. In 2022, we were introduced to the Kia Niro EV, a very competent electric crossover with strong range, efficiency and space. It went straight into our list of easy recommendations.

Now, just a few years later, Kia has made that car seemingly redundant with the EV3, which is a similar size but has 30% more range, charges faster and costs not more but less. The EV3 will absorb quite a lot of Niro EV sales but doesn’t exactly replace it. The older car remains on sale, because there's also a Niro Hybrid, and Kia expects the Niro EV to remain popular with fleets.

For £35,995 you can buy the long-range version of the EV3, capable of a claimed 375 miles – both more range and less money than any direct rival. That argument alone will be enough to sell a lot of EV3s, but it will need broader appeal to do well in an Autocar road test.

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DESIGN & STYLING

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Kia EV3 review 2024 02 side panning

Measuring 4310mm in length, the EV3 is aimed squarely at the Volkswagen ID 3 and Cupra Born twins, with a similar stature that’s taller and stockier than a hatchback but not quite a proper SUV.

Look slightly further, and it’s a very busy class that also includes the Kona Electric from neighbour Hyundai, the Skoda Elroq and the Smart #1. Meanwhile, Renault leads a two-pronged attack with the slightly smaller Renault Megane and the slightly bigger Scenic.

The EV3 has a slippery body for a 0.26Cd drag coefficient but there are all sorts of other hidden eco features in the car, including a shrunken HVAC system.

Interestingly, the class is divided over whether to use front- or rear-wheel drive: the VW and Geely group cars are primarily rear-driven, whereas Hyundai/Kia and Renault cars use front-wheel drive.

Since the EV3 is based on the E-GMP platform, like the Kia EV6 and Hyundai Ioniq 5, you would expect it to have its motor at the rear, but the new Kia actually uses a simplified version that evidently puts boot space and cost higher up the priority list than ultimate ability. Dual-motor and GT versions might well follow later, however.

That’s entirely understandable, and as a result the EV3 is driven by a single front motor and trades the bigger cars’ 800V architecture for a more conventional 400V one. It means DC charging is capped at 102kW for the standard-range model and 128kW for the long-range one.

Less limited is battery size: the EV3 comes with a choice of two packs: 58.3kWh and 81.4kWh. That’s pretty big, and only the VW Group cars offer something similar. The motor is the same in both versions, putting out 201bhp.

Visually, the EV3 clearly follows the lead of the bigger Kia EV9, with its very blocky, chiselled shape and vertical headlights. At 1570mm, it is a fair bit taller than the Born or Megane. Nonetheless, it maintains quite a favourable drag coefficient of 0.26, which trumps those rivals.

The two appearance packages, Air and GT-Line, look quite distinct. The Air is cleaner and more harmonious, whereas GT-Line (like our test car) has more ‘sporty’ bits tacked on.

INTERIOR

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Kia EV3 review 2024 08 dash

Like its exterior, the EV3’s interior follows the lead of big brother EV9. At a glance, it is effectively the same design, just shrunken down. Like so many modern cars, the dashboard is dominated by a large, curved screen that incorporates the digital gauge cluster and the multimedia system. Between the two main parts is a smaller section that’s dedicated to the climate controls, making them permanently and easily accessible.

Below the main screen sits a small but sensibly chosen selection of physical buttons that give you quick access to primary infotainment functions as well as the cabin temperature, fan speed and air distribution. Some are rendered as part of a touch-sensitive section of trim, others come as rocker switches set in an ‘aluminium’ trim strip. Pieces of fabric and the two-tone colour scheme complete the lounge-like ambience.

Many of the interior materials are recycled, and a QR code on the dashboard can be scanned to show off more of the EV3’s eco-credentials, including what parts have been made of recycled materials. 

It’s pretty convincing, with just a few caveats: Kia proudly claims it’s expunging leather from its cars, but in the EV3 it has simply replaced it with a synthetic version, which shows a lack of creativity in the materials department.

You can have cloth seats, but only on Air trim, which also replaces some of the soft mouldings with hard plastic. The Air still has a high-quality cabin with a very generous level of equipment, but it would be a good idea to have a poke around one at a dealership to decide whether you find that trade-off acceptable.

Although the upholstery is disappointing, the seats themselves are very comfortable. In our GT-Line test car, the driver’s side is electrically adjustable and features tilt adjustment and lumbar support. You don’t sit particularly low, and the steering column comes out at a bit of an angle, but there’s no shortage of head room and the driving position is comfortable.

Interior space is undoubtedly impressive. The open, airy cabin provides plenty of storage space, even if the centre console could have been even more practical with a few more bins and shelves. Adults have no shortage of leg room in the back, and thanks to the somewhat high-set front seats, can even put their feet beneath.

A Cupra Born or VW ID 3 has slightly more rear space still, but the Kia compensates with a bigger boot that has a remarkable amount of underfloor storage. One strange lapse: the luggage cover leaves a gap of about 10cm to the rear seatbacks. This would make sense if the rear seat were adjustable, which it isn’t.

Multimedia

Kia’s multimedia system is shared with Hyundai, save for some unique fonts and graphics, and when it’s this good, that’s something to be pleased about. The graphics are crisp and clean, and the screen responds quickly to your inputs. There’s no physical cursor device, but thanks to a sensible menu layout and a good selection of shortcut buttons (including a few customisable ones), you don’t really miss one.

There’s wireless Apple CarPlay and Android Auto, and they’re well integrated into the system. The built-in navigation is clear and has good, up-to-date traffic information, meaning you don’t just default to Google Maps.

Kia’s smartphone app is easy to pair with the car and its core functions work well, letting you remotely monitor and control the charging, send destinations to the navigation and check that the car is still where you left it. Kia Connect (all the car’s networked functions) is free for seven years, whereas many manufacturers offer just a free trial of a few months.

ENGINES & PERFORMANCE

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Kia EV3 Autocar review 2025 performance charge plug

Despite the bigger battery and higher kerb weight (1858kg as tested) than the Niro EV, the EV3 sticks with a 201bhp motor. That may be slightly disappointing, and indeed the EV3 is a bit slower in a straight line than the lighter Niro EV (1739kg), but a 7.6sec 0-62mph time is still more than quick enough for a mainstream crossover. Although shorter-range rivals we have tested, such as the 58kWh Cupra Born and Smart #1, are swifter still, the EV3 stays ahead of the Renault Scenic.

When tested with 6% of battery charge remaining (which is less than most of our low state of charge tests), the EV3 did lose some performance, particularly above 70mph. Even so, it only missed its quoted 0-62mph time by half a second (8.4sec versus 7.9sec), so it’s nothing to worry about.

Even when you turn off the overspeed warning, the car bings when the limit changes. This might seem like a minor annoyance, but years of driving cars have taught me that such a noise means something is awry, triggering a brief Pavlovian panic response. This gets wearing over time.

We've not performance tested a standard-range 58.3kWh version as Kia doesn't expect it to be a big seller in the UK, but unusually, this entry-level model is actually the fastest version. According to Kia's own figures, it shaves 0.1sec off the Long-range version's 0-62mph time because it uses the same motor, but weighs 85kg less.

With EVs, it’s the drivability rather than the outright performance that matters. As usual, Kia has this nailed, particularly when it comes to control over the regenerative braking. While other manufacturers might let you choose between a low and a high regen mode, Kia allows you to drive the car exactly how you want, using steering wheel paddles.

There are three basic levels to choose from. In addition, holding the left paddle toggles one-pedal driving (while still letting you vary the severity of the regen), while holding the right paddle activates an adaptive mode. All of them are progressive and predictable.

When you do choose to use the brake pedal, the EV3 maintains the same easy drivability. Pedal feel is slightly soft at the top but very easy to modulate. It proves to be very safe during emergency stops as well. It needed 1.5m less than the Renault Scenic to stop from 70mph in the dry. The wet performance is even more impressive: 50.5m from 70mph is 10m shorter than most cars we test.

 

RIDE & HANDLING

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Kia EV3 review 2024 22 cornering

The Kia EV6 proved one of the keener driver’s cars of its class when it was launched, but the EV3’s switch to front-wheel drive signals a different set of priorities. Not that front-wheel-drive cars can’t be sharp handlers, of course; it’s just that the EV3 isn’t one of them.

It grips well and its body doesn’t roll excessively, but there is an indirectness to the EV3’s front axle that makes it feel a tad lethargic when you tip into a corner with some enthusiasm. The steering also doesn’t notably weight up as you put some load through the chassis.

Our test car had very impressive grip and stopping distances in the wet but felt a little indirect in the dry. That sounds like the result of a tyre that has been optimised for wet conditions, and I wonder what it would be like on different rubber.

Kia’s engineers seem to have focused mainly on safety and stability, which is hard to argue with in a car like this, of course. The traction and stability control system in particular is much improved from the Niro EV. Where that can easily spool up an inside wheel when the driver accelerates hard from a tight junction, the EV3’s systems carefully mete out the power so that traction is never broken, and the driver doesn’t really feel the intervention.

The EV3 maintains this composure even when provoked on the dry and wet handling tracks, and again proves to be a wet-weather specialist with very strong grip on slippery roads. The systems can be turned off entirely, at which point the EV3 becomes surprisingly keen to lift-off-oversteer on the track.

Comfort & isolation

When editor Mark Tisshaw first drove the EV3 in South Korea, he said the suspension was on the soft side but lacking in some control. European cars are firmer, which seems strange given the state of UK roads. Kia has opted for a fairly middle-of-the-road set-up that absorbs large bumps quite nicely without becoming floaty.

The ride over surface imperfections suffers, however. It’s not terrible given the 19in wheels, but it can be quite fidgety, sending slight shivers through the car when you hit corrugations. A Cupra Born feels a bit firmer overall, but better damped and more composed. Thanks to its 17in wheels with taller tyre sidewalls, the Air version is slightly better cushioned.

Our test car’s tyres were marked ‘Sound Absorber’, which Hankook uses to refer to a range of technologies to reduce road noise, including a particular tread design and a layer of foam inside the tyre. It appears to work, as the EV3 proved just as quiet as the EV6 we tested a few weeks ago, with a reading of 68dBA at 70mph.

Assisted driving

As also highlighted in the road tests of the Hyundai Santa Fe and Kona, Kia and Hyundai’s assisted driving systems are possibly the worst of any major established car maker.

The adaptive cruise control is not as smooth as other manufacturers’ systems and cannot be switched to standard cruise control. Semi-autonomous lane following can be toggled easily with a steering wheel button.

Lane keeping assistance is effectively unusable on countryside roads but is thankfully easily disabled by holding a steering wheel button. The overspeed warning can be easily muted by holding the volume button on the steering wheel, but when you do this it will still beep every time the speed limit changes. To disable this, you need to turn off the speed limit recognition system fully, by diving into a menu.

Worst of all is the driver attention monitor, which uses an intrusive camera on the steering column. The system is incredibly overzealous, can only be disabled in a sub-menu and re-enables on start-up. Even when turned off, it can falsely accuse you of falling asleep.

MPG & RUNNING COSTS

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Kia EV3 review 2024 01 front tracking

The EV3 is well priced, at least at first glance. The range kicks off at £32,995, which buys you a car in Air trim with the small battery. It’s actually very well equipped, with heated seats, front and rear parking sensors, adaptive cruise control and more, and it’s still rated for 270 miles of range.

For an extra £3000, upgrading to the much bigger battery seems like a no-brainer. But to get the plusher interior materials, you need to choose GT-Line (something that most people will do, thinks Kia), which costs £3500 more, without adding much additional equipment. That doesn’t seem like good value, although at £39,495 it’s still very competitive with the long-range versions of the VW ID 3, Cupra Born, Skoda Elroq and Renault Scenic.

There’s a front boot, which we applaud, but at 25 litres it’s so small that even the charge cable needs to be forcefully stuffed in there. Opening it requires you to pull a lever in the interior. How hard is it to put a hidden button on the bumper, or at least on the key fob?

One potential disappointment is that a heat pump is a £900 option, and then only on GT-Line S (£42,995), the top trim level.

As is often the case with Kias, however, the EV3 is quite expensive on a PCP deal. On the same terms (£6000 down, three years/10,000 miles per year), a GT-Line costs £503 per month, whereas a Renault Scenic 87kWh Techno is only £369, with other long-range options somewhere in between.

An estimated usable battery capacity of 78kWh puts it on par with the long-range versions of the VW Group EVs. We had temperatures of around 10deg C for the course of our test, and in normal driving a range between our average and everyday figures (265 and 304 miles) seems realistic. Miles per kWh figures in the high 3s are respectable, but certainly don’t move the efficiency game on.

Driving the Long-Range and Standard-Range versions back-to-back at an event, we found that the former was more efficient, but only by 0.1mpkWh, which is marginal and can't make up for its much smaller battery. You can expect to get around 190 miles from the Standard-Range car in winter.

The same is true for the EV3’s rapid-charging speed. Its official peak of 129kW is below the class average, but in our charging test it maintained 120kW or more up to 70% charge, which gives it a 'weighted average' that's on par with the Renault Scenic's (150kW peak) and better than the Peugeot e-3008's (160kW peak). The battery can also be pre-conditioned, either by setting the navigation to a rapid charger or manually. Both work well, although the manual option is tricky to find in the various menus.

The Standard-Range EV3's peak charging speed is lower, at 101kW, but because the battery is smaller, Kia claims that a 10-80% charge takes only marginally longer (31min) than in the Long-Range car (29min).

As usual, Kia’s warranty runs for seven years or 100,000 miles, while the battery is guaranteed to retain 70% of its capacity for eight years or 100,000 miles.

VERDICT

Kia EV3 Autocar review 2025 static rear charging

Look at the Kia EV3’s headline stats, and it appears unbeatable. At 81.4kWh, the big-battery version has more capacity than any rival with a similar level of practicality can offer for the same money.

On further investigation, there are a few ‘buts’. Energy efficiency could be better, PCP deals aren’t very favourable and Kia tends to de-content its cheaper trims. On the road, the poor ADAS are a significant annoyance, and the EV3’s dynamic character is about as grey as our test car’s paint.

Even so, the version tested here undercuts most rivals on price, and offers very strong range, rapid charging and practicality. The drivability and user interface on Kia EVs is second to none, too. Although it’s not quite the game-changer it seems at first, the EV3 is still quite the achievement, and is making the class that bit more competitive.

Illya Verpraet

Illya Verpraet Road Tester Autocar
Title: Road Tester

As part of Autocar’s road test team, Illya drives everything from superminis to supercars, and writes reviews, comparison tests, as well as the odd feature and news story. 

Much of his time is spent wrangling the data logger and wielding the tape measure to gather the data for Autocar’s eight-page road tests, which are the most rigorous in the business thanks to independent performance, fuel consumption and noise figures.