Electric cars struggle to excite enthusiasts, so Maserati has used some powerful imagery to sell its inaugural crop of EVs: lightning, or folgore if you’re Italian.
The first of them to arrive is the Maserati Grecale Folgore, a large (4.8m-long) SUV that has been on sale here in V6 and four-cylinder turbo petrol forms (and viewed with tempered admiration by Autocar) since 2022.
There’s a lot of weight on its broad shoulders, not just because it sets the tone for the Italian luxury brand’s switch to electric power but also because it will be the volume seller – well, at least relative to the Maserati Granturismo Folgore coupé and impending Maserati MC20 Folgore supercar.
That might be why, unlike the standard Maserati Grecale, which was very late to the D-segment SUV party, the Grecale Folgore has arrived a little more promptly to fight it out with the Mercedes-Benz EQE SUV, Porsche Macan Electric, Audi Q6 E-tron and Genesis Electrified GV70.