This interior is the outstanding feature of the new 3008. The materials look and feel enticing, even in the entry-level Allure specification of our test car. Peugeot has successfully lifted its standards above its mainstream rivals in interior design and perceived quality while not sacrificing usability.
The car's wraparound 21in curved screen (it’s actually two screens: a driver display and a infotainment touchscreen integrated into one unit) that sits atop the dashboard is slick and responsive. The graphics are quite busy and the fonts are a bit hard to read, but it’s all made easy to use by a series of ‘i-Toggles’ that sit below the screen and provide customisable shortcuts on a granular level, from heated seats to calling your favourite auntie.
Importantly, they're also right where they need to be in order to make sense of the car's wider ergonomic layout. Peugeot's iCockpit control layout has troubled us to various extents in previous iterations; but the 3008's high scuttle makes room to fit the car's displays and instruments in behind the steering wheel without displacing it downwards, and are entirely visible. The 3008's smallish steering wheel still takes a little getting used to, but its placement is nowhere near as problematic as on older Peugeots.
Comfort levels from the firm but supportive driver’s seat are good, as it adjustability; and there’s a general sense of airiness in the cabin, again helped by that material choice.