What Car? Target Price calculates the fair price consumers should pay when choosing their next car. 

The data is central to the all-new whatcar.com – a purpose built e-commerce platform connecting 20 million potential car buyers to a network of car retailers across the UK.

August proved to be a bumper month for discounts, though, with savings spiking by 2.3% compared with the last quarter. What Car? Target Price mystery shoppers found almost 1500 models available with savings between 10% and 30% off list price during the month. Here’s our guide to Britain’s most discounted cars: