Now permanently closed with many of the exhibits transferred to the new World of Volvo, the museum showed the brand made more than just bricks.

It’s true that, even with its classic cars, the company often put a much greater emphasis on safety than on design.

But it has also shown a tremendous amount of creativity since its inception in 1927 - with many classic Volvos sporting stunning exteriors. 

Walking through the official Volvo museum in Gothenburg, Sweden, reveals how decision-makers injected performance and luxury into the brand’s line-up without diluting its image.

Join us as we tour the race-winning machines, the rare roadsters and, of course, the stereotypical bricks from Volvo’s past.