Winners 2019

Rochelle leads a team of nine charged with boosting revenue from aftersales via McLaren’s expanding global network of retailers. She does this by keeping in continual contact with regional aftersales managers to find out what support they need. Last year she set up the Aftersales Retailer steering group, which gathered some of the most influential retailer representatives to share their knowledge. Rochelle started in the industry on a work placement at the Volkswagen Group’s aftersales team in 2011 and returned to them two years later as marketing communications manager. She left in 2016 to join McLaren Automotive as aftersales marketing manager and has held this temporary promotion since January.

Lucy started her career at the Volkswagen Group in 2016 as one of nine women and four men chosen from more than 1400 graduate scheme candidates. Since starting at SEAT as a sales programme executive, she has had stints in technical planning, customer experience and sales operations. Today Lucy has responsibility over 14 Trade Parts Specialist Centres selling car parts, oil, tyres and tooling for all VW Group brands, and she’s responsible for nearly £60 million worth of turnover. After just two months in the role, her region was ranked first on February’s and March’s 'balanced scorecard' – a measure looking at 14 separate key performance indicators for all centres.

Evidence of Cate’s positive impact on arriving at JLR Reading can be seen in the reduction of work-in-progress jobs on customer cars. Those figures were too high, exposing the business to risk and making customers unhappy. Thanks to Cate, the dealership is now number one in the aftersales scorecard for work-in-progress control across Jardine’s JLR outlets. She started in the industry back in 2013 as service advisor at Guildford Audi, but her four promotions in between, including to divisional aftersales manager, is a reflection of her skills. She’s now deciding between pursuing more senior divisional roles or aiming for a dealership head of business post.

Lindsay’s job is to motivate Bentley’s global dealer network to grow its aftersales revenue through the creation of marketing material to encourage greater spend by existing customers at dealerships. One initiative instigated by Lindsay is the Elite Club programme, which rewards top-performing aftersales managers with an expenses-paid trip – and incentive for she has been allocated a budget in excess of £150,000. Lindsay has been at Bentley for 13 years, joining first as an aftersales marketing coordinator before moving to regional marketing manager and finally to her current job.