Ever had that sinking feeling when you’re sure you’ve taken a wrong turn and you have little clue how to get back on track again? I did when I was trying to find the new headquarters of Elemental Cars.
A few weeks ago the nascent British sports car company moved into new premises near Hambledon in Hampshire. An invitation to pop down and see the first full production version of the firm’s first car, the RP1, was appealing considering I live all of 30 miles away from the new base.
If only it was that simple. It turns out Elemental has set up shop in the back of beyond; a closed road in Hambledon village threw my satnav out of kilter, and necessitated a diversion. As I threaded down an ever-narrowing country lane and came to a ‘dead end’ road sign, I became convinced I’d gone very, very wrong.
We've driven the new Elemental RP1 - and it is fantastic
Incredibly, I was on the right road. As I found out by ignoring the dead end sign and driving on, Elemental has decided to build its high-tech new open-top sports car on a farm.
If all this sounds as if I don’t approve of Elemental’s new location, nothing could be further from the truth: I think it is fantastic, and I’m sure that many prospective owners will love the ‘secret society’ feel, especially because the local roads are fantastic for keen drivers.
When the build shop is complete and production has begun in earnest, Elemental will invite owners to come down and watch the finishing touches being made to their bespoke cars. It’s part of a master plan to immerse car owners in the company.
Join the debate
Add your comment
I don't get
I was in Lizard, Cornwall yesterday. Left about 1430 to drive to London. Roof down in the Boxster through the Cornish lanes, then the dual carriageway then M5. M4. Into London on a Sunday evening. A nightmare - we live near Canary Wharf, double nightmare as we have to go right through London to get heme. Result nearly 7 hours and 400 miles door to door.
And you know what? It was bloody lovely. Roof down pretty much all the way - Boxster OK up to 90 mph. 35 mpg! Every time we got the chance to overtake it's foot to the floor, down four gears, up to 7,000+ and that howl from the sports exhaust!
When we were in the queues we listened to the radio. So that could be some blues programme - we're both old rockers - or a discussion programme on the week's news or the surprisingly interesting obituaries of the week.
With the Boxster's two boots we had loads of room for our gear - it had been a working weekend and we had computers, cameras, smart clothes, casual clothes, work out clothes. We also bought some wine fro Cornwall and that fitted in too.
Now I'm sure that the Elemental would be marginally more capable on a track - here I'm not talking about lap time but enjoyment - but can you imagine how crap the journey would have been from Cornwall. With your wife? Wearing bloody helmets?
I really don't get the whole track day car stuff. My Boxster S - now 2 years old - cost nearly £20k less than the Elemental. For that money I could buy an historic Formula Ford and a trailer. And go racing ffs!
I don't get it either!