So many hot takes. I suppose in a way we should be grateful that the humble motor car is still capable of capturing the imagination of the wider public. But still. So many.
I'm referring, of course, to the reaction to a demonstration of the upcoming Ferrari Luce's interior, as designed by LoveFrom founder Jony Ive, formerly a noted Apple designer. We've only seen a few parts of this interior, and not yet in situ either.
We won't see the outside of the car until May. But it has been reported just about everywhere, becoming the biggest mainstream new car news story since Jaguar's unveiling of the Type 00 concept.
And, as there, reaction to it has been polarised, with lots of hates (more than loves, I think) among the takes people have had.
Partly both manufacturers courted the attention, of course. Jaguar invited controversy (although received more than it expected) with its new branding, messaging and design.
Ferrari outsourced both the interior and exterior design of its next car to an agency fronted by a huge design name, which was bound to cause a stir and has resulted in big changes.
What's also significant is that both of these new models are electric - a departure from the exciting combustion norm of both companies (accepting that Jaguar has had an EV before).
And I wonder if, in both cases, some of the loudest critical voices (I don't in any way mean all, or even a majority) would have felt differently if these new designs or new branding still came accompanied by V8 or V12 engines.
What if these new elements had first appeared in, say, the 12Cilindri? A thinner, less cluttered, more classic, rounder, three-spoke steering wheel; a cleaner touchscreen; multi-layered instruments and a return to more real buttons: haven't we wanted those for ages? I think there would have been fewer of the hottest of takes and more of them would have been positive.
And don't Ferrari interiors need a makeover? I'm less down on them than I think some owners are. There are ergonomic foibles, granted, but Ferrari does some elements just so incredibly well (industry-best gearshift paddles and the manettino drive mode/damper firmness selector) that I can overlook suboptimal indicator switch placement and so on. These aren't daily family cars, after all.
I don't think Ferrari helped itself with the pictures it released of this new set-up either. We haven't seen the full cabin environment in which these new elements will sit and some of the renderings, with an upright placement of the instruments and screen, do come across a bit, dare I say, maintenance truck.
Things seem much better in the video made by our news editor Will Rimell, in which he got up close with the individual components. The high perceived material quality was much clearer and the depth of the multi-layered instrument panel glass over a real needle and both over a display buried behind, with real tactile quality to it all more evident.


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Enzo Ferrari famously once said "when you buy a Ferrari, you're paying for the engine, the rest I give you for free". Now that there is an electric motor and no engine, will the Luce be free?
We're all going to have to move on sometime, we can't live in the past just because it's cosy and familiar.
Ive surely can't do any worse than Ferrari's recent shocking design efforts. Not sure how the Amalfi escaped looking ok when I'd argue that the latest Testarossa may be the ugliest Ferrari ever made!
i love car design and am fascinated at what LoveFrom will produce. Similarly fascinated by what the new Jaguar will look like. And really interested to see Frascella moving to Audi and bringing back their minimalist technical approach.
It's a great time to be interested in car design it seems.