Will Rimell

Will Rimell
Title: News editor

Will is a journalist with more than eight years experience in roles that range from news reporter to editor.

He joined Autocar in 2022 as deputy news editor, moving from a local news background. Will holds a NCTJ Level 5 National Qualification in Journalism with 100wpm shorthand.

In his current role as news editor, Will’s focus is on setting Autocar's news agenda; he also manages Autocar Business and Haymarket's aftermarket publication CAT. Writing is, of course, a big part of his role too – stories come in many forms, from interviewing top executives, reporting from car launches, and unearthing exclusives.

Will is an expert in:

  • News writing, especially new car news
  • Sourcing exclusive stories
  • Interviewing, from car dealers to top executives
  • Automotive business and industry news
  • Electric car news
  • New car reviews

Will Rimell Q&A

What was your biggest news story?

I just really enjoy talking to people and asking questions. This has led me to a number of big stories, but the one that’s had the most attention lately was Seat’s boss confirming the car maker may no longer make cars come 2030. A great scoop, and something that came from a rather simple question: “Will you still be a car maker in 2035?”.

What’s the best car you’ve ever driven?

A car journalist’s most hated question. But for the ease of “depends what you define as ‘best’”, it would have to be the Alpine A110. That’s the one that sticks in the brain: 248bhp, 1125kg, nippy, agile, light, sounds incredible for a four-pot and leaves a smile on the face like no other. This truly could be the only car you need, if you didn’t need space for things, or more than two seats, that is…

What will the car industry look like in 20 years?

A question whose answer changes by the week. Electric is clearly the chosen route forward, and the quality of machines currently rolling off production lines is staggering given we’ve still got over 10 years until the ICE ban takes effect. But will it be the only power source in use come 2043? For me, no. Hydrogen has a big part to play – maybe only for HGVs and those vehicles too heavy for pure-electric batteries to truly make a difference – as does combustion power. But, in what form the latter will take, be it similar to the much anticipated synthetic fuels, remains to be seen. 

Porsche Macan electric hero
Rear-drive entry-level electric Porsche Macan offers 398 miles of range
News

Electric Porsche Macan launched from £67,200 with 398-mile range

Dynamic SUV ushers in a new generation of Porsche EVs and will be sold alongside its ICE sibling

Electric Porsche Macan launched from £67,200 with 398-mile range
Innocenti
Innocenti built Italian versions of the Mini in the 1960s and 1970s
News

Autobianchi revival on cards as Italy mulls selling defunct brands

Plans being worked up by Italy's industry ministry to sell defunct Stellantis brands to China

Autobianchi revival on cards as Italy mulls selling defunct brands
News

Fiat 500 hybrid gets second generation as drivers "turn back" on EVs

New 500 Ibrida will use adapted version of 500e's platform; move secures combustion model's future

Fiat 500 hybrid gets second generation as drivers "turn back" on EVs
News

Jaguar to axe I-Pace and E-Pace SUVs, leaving just F-Pace in line-up

Brand had already pulled production of Castle Bromwich-made XE, XF and F-Type models in June

Jaguar to axe I-Pace and E-Pace SUVs, leaving just F-Pace in line-up
Fiat SUV
Production version of Fiat SUV concept will arrive in the next few years...
News

Fiat primes sub-£30k Qashqai and Rav4 rivals with ICE and EV power

Two new C-segment cars – a roomy family SUV and a rakish compact crossover – will arrive in 2025 and 2026

Fiat primes sub-£30k Qashqai and Rav4 rivals with ICE and EV power
News

Radical new Fiat Panda EV to arrive in 2025 from less than £22,000

New Grande Panda is a retro, rugged supermini; will also be sold with a hybrid powertrain

Radical new Fiat Panda EV to arrive in 2025 from less than £22,000
News

Land Rover releases £80,000 Discovery to mark 35th birthday

Anniversary also brings D350 diesel to the range, the most powerful engine ever offered

Land Rover releases £80,000 Discovery to mark 35th birthday
News

JLR records sales boost as it prioritises most popular models

Range Rover, Range Rover Sport and Land Rover Defender again make up bulk of British firm's sales

JLR records sales boost as it prioritises most popular models
News

Labour government called on to put automotive at top of to-do list

Keir Starmer previously pledged to bring back 2030 ICE car ban, increase EV chargers, build battery factories

Labour government called on to put automotive at top of to-do list
News

UK election: What is each party's plan for the future of motoring?

From banning ICE car sales to cutting insurance prices, these are the automotive policies from the Conservatives, Labour, Lib Dems and more

UK election: What is each party's plan for the future of motoring?
News

UK on course for best year of car sales since 2019

Modest 1.1% year-on-year rise driven by fleet sales as private sales decline for ninth consecutive month

UK on course for best year of car sales since 2019

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