Will Rimell

Will Rimell Autocar
Title: News editor

Will is Autocar's news editor. His focus is on setting Autocar's news agenda, interviewing top executives, reporting from car launches, and unearthing exclusives.

As part of his role, he also manages Autocar Business – the brand's B2B platform – and Haymarket's aftermarket publication CAT.

Will is an expert in:

  • News writing, especially new car news
  • Sourcing exclusive stories
  • Interviewing, from car dealers to top executives
  • Automotive business and industry news
  • Electric car news
  • New car reviews

Will Rimell Q&A

What was your biggest news story?

I just really enjoy talking to people and asking questions. This has led me to a number of big stories, but the one that’s had the most attention lately was Seat’s boss confirming the car maker may no longer make cars come 2030. A great scoop, and something that came from a rather simple question: “Will you still be a car maker in 2035?”.

What’s the best car you’ve ever driven?

A car journalist’s most hated question. But for the ease of “depends what you define as ‘best’”, it would have to be the Alpine A110. That’s the one that sticks in the brain: 248bhp, 1125kg, nippy, agile, light, sounds incredible for a four-pot and leaves a smile on the face like no other. This truly could be the only car you need, if you didn’t need space for things, or more than two seats, that is…

What will the car industry look like in 20 years?

A question whose answer changes by the week. Electric is clearly the chosen route forward, and the quality of machines currently rolling off production lines is staggering given we’ve still got over 10 years until the ICE ban takes effect. But will it be the only power source in use come 2043? For me, no. Hydrogen has a big part to play – maybe only for HGVs and those vehicles too heavy for pure-electric batteries to truly make a difference – as does combustion power. But, in what form the latter will take, be it similar to the much anticipated synthetic fuels, remains to be seen. 

Ferrari EV front three quarter
The first Ferrari EV, imagined here by Autocar, will be fully revealed in spring 2026
News

First details of electric Ferrari to be revealed on 9 October

Ferrari's CEO said the firm will unwrap its future at its Capital Markets Day, hinting at debut for EV

First details of electric Ferrari to be revealed on 9 October
News

JLR tests Defender Dakar Rally entry ahead of 2026 series

Brand calls start of testing in Morocco "a significant milestone"

JLR tests Defender Dakar Rally entry ahead of 2026 series
News

More than 2000 Jaguar I-Pace EVs to become autonomous taxis

Ride-hailing firm Waymo will work with manufacturer Magna to convert the EVs at a new US factory

More than 2000 Jaguar I-Pace EVs to become autonomous taxis
News

New Audi A6 PHEV brings up to 69 miles of electric range for £56k

Sold in either Avant estate or saloon guise, UK variants get 295bhp and four-wheel drive as standard

New Audi A6 PHEV brings up to 69 miles of electric range for £56k
News

Volkswagen Group blames 40% drop in profits on rise in EV sales

Low profit margins of EVs compared with combustion siblings leaves the group with a 4% margin

Volkswagen Group blames 40% drop in profits on rise in EV sales
News

Porsche looks to be readying road-going 963 Le Mans car

Shadowy teaser image suggests that 671bhp V8-engined racing hypercar will be converted for road use

Porsche looks to be readying road-going 963 Le Mans car
News

UK car production rises for the first time in a year

Electric cars notably accounted for 45% of the UK's total output in March

UK car production rises for the first time in a year
News

Range Rover Electric: fresh pictures ahead of SUV's arrival later this year

Land Rover brand's first EV is pictured testing in extreme conditions as it approaches launch

Range Rover Electric: fresh pictures ahead of SUV's arrival later this year
Skoda Elroq vRS front quarter
With 335bhp and 4WD, the Elroq vRS covers 0-62mph in 5.4sec
News

New Skoda Elroq vRS brings 335bhp for £46,560

Dual-motor set-up brings 52bhp more than standard electric crossover plus lower, stiffer chassis tune

New Skoda Elroq vRS brings 335bhp for £46,560
News

Euro NCAP standards threatening small, affordable cars

Citroën and Dacia bosses question need for tougher tests as new rules announced

Euro NCAP standards threatening small, affordable cars
Tiggo 4 pro
First Lepas model is expected to be a rebadged Tiggo 4 Pro, a Dacia Duster-sized model
News

Jaecoo owner Chery to launch third brand in UK to challenge Dacia

New brand will arrive with B-segment SUVs first and target younger buyers

Jaecoo owner Chery to launch third brand in UK to challenge Dacia

Pages