Will Rimell

Will Rimell Autocar
Title: News editor

Will is Autocar's news editor. His focus is on setting Autocar's news agenda, interviewing top executives, reporting from car launches, and unearthing exclusives.

As part of his role, he also manages Autocar Business – the brand's B2B platform – and Haymarket's aftermarket publication CAT.

Will is an expert in:

  • News writing, especially new car news
  • Sourcing exclusive stories
  • Interviewing, from car dealers to top executives
  • Automotive business and industry news
  • Electric car news
  • New car reviews

Will Rimell Q&A

What was your biggest news story?

I just really enjoy talking to people and asking questions. This has led me to a number of big stories, but the one that’s had the most attention lately was Seat’s boss confirming the car maker may no longer make cars come 2030. A great scoop, and something that came from a rather simple question: “Will you still be a car maker in 2035?”.

What’s the best car you’ve ever driven?

A car journalist’s most hated question. But for the ease of “depends what you define as ‘best’”, it would have to be the Alpine A110. That’s the one that sticks in the brain: 248bhp, 1125kg, nippy, agile, light, sounds incredible for a four-pot and leaves a smile on the face like no other. This truly could be the only car you need, if you didn’t need space for things, or more than two seats, that is…

What will the car industry look like in 20 years?

A question whose answer changes by the week. Electric is clearly the chosen route forward, and the quality of machines currently rolling off production lines is staggering given we’ve still got over 10 years until the ICE ban takes effect. But will it be the only power source in use come 2043? For me, no. Hydrogen has a big part to play – maybe only for HGVs and those vehicles too heavy for pure-electric batteries to truly make a difference – as does combustion power. But, in what form the latter will take, be it similar to the much anticipated synthetic fuels, remains to be seen. 

News

JLR to restart production today following September hack

British firm has not built a car since its computer systems were hacked on 1 September

JLR to restart production today following September hack
News

New £17k Renault Twingo to be revealed on 6 November

New electric city car will go toe to toe with the Volkswagen ID 1

New £17k Renault Twingo to be revealed on 6 November
News

New Aston Martin DB12 S boosts V8 to 690bhp

Sports car gets 19bhp upgrade, shoutier exhaust and new chassis set-up to give greater "sense of agility"

New Aston Martin DB12 S boosts V8 to 690bhp
News

Tesla launches stripped-back Model Y and Model 3 variants

Entry-level cars get part-cloth interior and smaller centre console; claimed to be the most efficient Teslas yet

Tesla launches stripped-back Model Y and Model 3 variants
News

Record number of UK EV sales as 20,000 use government grant

More than 70,000 electric vehicles were sold in September, pushing their market share to 22.1%

Record number of UK EV sales as 20,000 use government grant
News

Data of UK Renault and Dacia owners and customers stolen in hack

Cyber attack was carried out on third-party data processing provider; data stolen doesn't include financial information

Data of UK Renault and Dacia owners and customers stolen in hack
News

Lexus RZ with 'manual' gearbox and steer-by-wire on sale at £68k

Update for electric SUV brings steering yoke and simulated gearchanges alongside boosts in range and power

Lexus RZ with 'manual' gearbox and steer-by-wire on sale at £68k
News

New Audi electric hatchback breaks cover with A2 influence

EV will replace both A1 supermini and Q2 small crossover as Audi looks to simplify its line-up

New Audi electric hatchback breaks cover with A2 influence
Land Rover Defender Sport camo sep 2025 front quarter tracking
New images give a clearer look at the Defender Sport, previously seen testing off the road
News

Baby Land Rover Defender: full details on 2027 SUV

SUV could be positioned as indirect successor to Freelander 2 and replace Discovery Sport in line-up

Baby Land Rover Defender: full details on 2027 SUV
News

Ferrari EV breaks cover ahead of first details on 8 October

Electric four-seater begins testing in production-ready form as Maranello primes it for 2026 launch

Ferrari EV breaks cover ahead of first details on 8 October
News

New Peugeot concept to preview next 208's square steering wheel

Polygon concept will feature Peugeot's Hypersquare steer-by-wire system, set for production next year

New Peugeot concept to preview next 208's square steering wheel

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