Will Rimell

Will Rimell Autocar
Title: News editor

Will is Autocar's news editor. His focus is on setting Autocar's news agenda, interviewing top executives, reporting from car launches, and unearthing exclusives.

As part of his role, he also manages Autocar Business – the brand's B2B platform – and Haymarket's aftermarket publication CAT.

Will is an expert in:

  • News writing, especially new car news
  • Sourcing exclusive stories
  • Interviewing, from car dealers to top executives
  • Automotive business and industry news
  • Electric car news
  • New car reviews

Will Rimell Q&A

What was your biggest news story?

I just really enjoy talking to people and asking questions. This has led me to a number of big stories, but the one that’s had the most attention lately was Seat’s boss confirming the car maker may no longer make cars come 2030. A great scoop, and something that came from a rather simple question: “Will you still be a car maker in 2035?”.

What’s the best car you’ve ever driven?

A car journalist’s most hated question. But for the ease of “depends what you define as ‘best’”, it would have to be the Alpine A110. That’s the one that sticks in the brain: 248bhp, 1125kg, nippy, agile, light, sounds incredible for a four-pot and leaves a smile on the face like no other. This truly could be the only car you need, if you didn’t need space for things, or more than two seats, that is…

What will the car industry look like in 20 years?

A question whose answer changes by the week. Electric is clearly the chosen route forward, and the quality of machines currently rolling off production lines is staggering given we’ve still got over 10 years until the ICE ban takes effect. But will it be the only power source in use come 2043? For me, no. Hydrogen has a big part to play – maybe only for HGVs and those vehicles too heavy for pure-electric batteries to truly make a difference – as does combustion power. But, in what form the latter will take, be it similar to the much anticipated synthetic fuels, remains to be seen. 

News

Subaru Solterra update brings radical new look and up to 333bhp

Japanese brand's first EV follows its Toyota bZ4X sibling in being overhauled to stay on pace with rivals

Subaru Solterra update brings radical new look and up to 333bhp
News

New Audi A6 ICE saloon revealed with 201bhp for £50k

Wide-reaching overhaul includes fresh face, new interior and £65,830 range topper

New Audi A6 ICE saloon revealed with 201bhp for £50k
Car review

Honda HR-V

Family-centric crossover gets a mid-life refresh centred on refinement. Is it now a Nissan Qashqai beater?

Honda HR-V
land rover baby defender render 2025 v2 CMYK FINAL
How Autocar predicts the new 'Defender Sport' will look
News

Land Rover Defender Sport: full details on 2027 baby 4x4

SUV could be positioned as indirect successor to Freelander 2 and replace Discovery Sport in line-up

Land Rover Defender Sport: full details on 2027 baby 4x4
Cupra Terramar EV Autocar render front quarter tracking
Next Terramar is expected to borrow powertrains from the Audi Q6 E-tron and Porsche Macan Electric
News

Cupra primes Audi Q6 twin as flagship sports SUV

SUV will move up a size as Spanish brand plots gradual transition to all-electric line-up

Cupra primes Audi Q6 twin as flagship sports SUV
News

Smart #5 Brabus is 637bhp SUV with Range Rover Sport SV pace

Electric SUV is described as the "pinnacle" of the Geely-owned brand; will arrive late this year

Smart #5 Brabus is 637bhp SUV with Range Rover Sport SV pace
Volvo EX30 Cross Country tracking front quarter
Cross Country sits 19mm higher than regular EX30 and rides on all-terrain tyres
News

Volvo EX30 Cross Country goes on sale at £47,060

Rugged variant of Volvo's smallest car becomes the first SUV or EV to wear its Cross Country badge

Volvo EX30 Cross Country goes on sale at £47,060
Volvo XC60 refresh front quarter
New grille mirrors that fitted to the XC90
News

Volvo XC60 gets refreshed look and upgraded interior for £49,240

Brand’s best-selling SUV gets a further update ahead of the arrival of its electric sibling, the EX60

Volvo XC60 gets refreshed look and upgraded interior for £49,240
News

JLR pauses shipments to the US in response to new tariffs

British manufacturer says it's working to “address the new trading terms” for its biggest market

JLR pauses shipments to the US in response to new tariffs
News

Vauxhall Luton site sold for conversion into industrial park

Historic factory built its last ever vehicle, a Vivaro van, on 28 March 2025

Vauxhall Luton site sold for conversion into industrial park
Skoda Elroq vRS front quarter
With 335bhp and 4WD, the Elroq vRS covers 0-62mph in 5.4sec
News

Skoda Elroq vRS: crossover boosted to 335bhp with 4WD

Dual-motor set-up brings 52bhp more than standard Elroq plus lower, stiffer chassis tune

Skoda Elroq vRS: crossover boosted to 335bhp with 4WD

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