“Youth has no age,” Pablo Piccaso noted. And, let’s face it, we’re all young at heart and think younger than our years when it comes to enjoying the best life has to offer.
But – sometimes – it takes the young to genuinely change our thinking, our attitude and our behaviour.
That was absolutely the case for BMW iX3 driver Graeme and his family. “The inspiration for going electric definitely came from my boys,” he explains. “My children’s generation, they’re more aware of the environment. And I just thought that I would be a good ambassador to show that I was doing something.”[1]
Watch the video above – or read on – to find out more.
Learn more about BMW’s electric line-up
Making the electric transition easy
Graeme’s first taste of electric driving came when he first sampled a BMW i3. He was also heavily influenced by his children, who had a real passion for going electric, and that’s why Graeme’s BMW iX3 was a welcome addition to the driveway. “The first time I brought the car home, I remember my oldest, Logan, going: ‘Is that yours?’”
Since then, Graeme has found the electric transition surprisingly simple. “It certainly opened my eyes to all the positives and the benefits you can have from having an electric car,” he admits. That’s a sentiment shared by Graeme’s wife, Hilary. “It took us a little bit of getting used to, to begin with – just to work it all out,” she says. “But we got there very quickly.”
Graeme is a golfing instructor, and his family shares his passion for enjoying the great outdoors. “We're all very active,” he says. And Graeme’s BMW iX3 is the perfect fit for that lifestyle. It offers up to 285 miles of range[2], while boasting ample space for everyone – including the family dog – alongside sports equipment and everything needed for a day trip or a weekend away.