Currently reading: JLR records sales boost as it prioritises most popular models
Range Rover, Range Rover Sport and Land Rover Defender again make up bulk of British firm's sales

Increased production of JLR's most profitable models boosted its global sales – and therefore its revenue – in the first three months of the 2024/25 financial year.

Range Rover and Range Rover Sport wholesale volumes (ie sales to dealers) increased 22% and 46%, thanks to the opening of a new body shop at Solihull.

JLR said its most profitable models – which also include the Land Rover Defender – will be prioritised for production slots as it continues with its value-over-volume strategy.

This will be boosted by the arrival of the limited-run, £150k Defender Octa and much-anticipated Range Rover Electric – for which there is now a waiting list of more than 39,000.

The Range Rover, Range Rover Sport and Defender accounted for 68% of total wholesale volume, which grew by 5% year on year to 97,755.

Those models also made up 59%, or 65,600, of the 111,180 retail sales (ie dealer sales to customers).

These sales (which include those made in China by JLR's joint venture with Chery) were up 9% on the first quarter of 2023/24 (93,253).

Looking at individual markets, retail sales in the quarter were up 43% in North America, 14% in the UK and 4% in Europe.

However, sales for both wholesale and retail were down 11% and 3% respectively on the previous quarter.

Still, these figures set the stage for what could be a post-Covid record year for JLR, which has been hit with a number of struggles, such as supply constraints, since 2020.

These struggles were illustrated by the company's 215,000-order waiting list at the end of 2022.

JLR will release its full Q1 financial results in the coming weeks.

Will Rimell

Will Rimell
Title: News editor

Will is a journalist with more than eight years experience in roles that range from news reporter to editor. He joined Autocar in 2022 as deputy news editor, moving from a local news background.

In his current role as news editor, Will’s focus is on setting Autocar's news agenda; he also manages Autocar Business and Haymarket's aftermarket publication CAT.

Writing is, of course, a big part of his role too. Stories come in many forms, from interviewing top executives, reporting from car launches, and unearthing exclusives.

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