Currently reading: Ford won't limit ICE sales to hit ZEV mandate targets

UK boss Lisa Brankin warns 2025 goals will be "even harder" to hit unless incentives are forthcoming

Ford won’t restrict sales of its combustion models in order to hit the UK’s emissions targets, even though next year’s more stringent rules will be “even harder” to achieve, the car maker’s UK boss has told Autocar.

Lisa Brankin also sent a warning to the UK government that unless incentives arrive as part of the upcoming consultation in the zero-emission vehicles (ZEV) mandate – announced last week – hitting future targets will be “unsustainable” .

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tuga 3 December 2024
Yeah, they'll just stop making affordable cars people actually want to buy, and that'll fix it, right?

Right?

Guys... ? Hello... ?

catnip 3 December 2024

I find it really annoying when people like this Lisa Brankin whinge and more or less demand that the UK taxpayer puts its hands in its pockets to help her out. Maybe if the company had decided to produce a wider, and more affordable range of products then people would be buying them in greater numbers, but they didn't, their problem. Having abandoned their traditional customer base in the UK I think its quite irrelevant what Ford say any more, and I hope that the government won't put much store by it either.