Morgan has changed its top management structure to create separate roles for CEO and executive chairman, in a move that it said will strengthen its management structure and futureproof it for the fast-approaching electrification era.
Former chairman and CEO Steve Morris takes the position of executive chairman. A new CEO, Massimo Fumarola, has joined from Lamborghini, where he was chief project management officer and a member of the board.
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It is hoped that Mr. Fumarola keep Morgan tradition and not modify Morgan into Morghini, lest it becomes Morphan and the British fans fume and roll.
This is just a side-line step to get Morris out of the way because now that your average Morgan costs over 80 grand he can't carry on treating customers like he did in the old days!