Alpine will hit maximum production capacity by the end of 2023 after building on last year’s record sales figures as it continues to push to become more than just a “niche” brand.
Emmanuel Al Nawakil, the French car maker’s vice president of sales and operations, said the rise in sales was down to the brand unlocking more capacity at its small Dieppe Jean Rédélé factory and it will hit maximum capacity of just over 700 cars a month at the end of the year.
The increase in car sales helped the brand post further 9% year-on-year growth in the first half of 2023 (with 1863 registrations, 159 up on the first half of 2022), driven by a record month in June (593 units), it confirmed this morning.
Key to the sales hike was the success of the top-of-the-range Alpine A110 models. The Alpine A110 GT, Alpine A110 S and Alpine A110 R accounted for 77% of Alpine sales in the first half of 2023 (1435 cars). Of those, 900 were the R
As well as this, the limited-edition Alpine A110 San Remo 73 (200 examples) and A110 R Le Mans (100 examples) were snapped up within days of being announced.
The launch of new customisation options, many around special liveries, will drive this further and push the selling price of the car up, Antonino Labate, vice president of sales and marketing, said.
This is a strong foundation for the car maker as it begins to expand its line-up, starting next year with the Renault 5-based Alpine A290 electric hot hatch. It will be joined by six new EVs by 2030, which, the French firm hopes, will turn it from a "niche" maker to global player.
Key to this is its international growth. In the first half of 2023, the brand sold cars in 144 global locations in an undisclosed number of countries. The aim is to reach 160 by the end of 2023, particularly in Alpine's growth markets, such as Germany (208 sales, +23% year on year).
The brand is also targeting new markets such as Israel, with a showroom opened in Tel Aviv in June, and Morocco by the end of 2023
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