Aston Martin is seeking to raise funds to safeguard its future, Autocar has learned, wanting to significantly strengthen its financial position as it ramps up investment for its next-generation platforms and future electrification strategy.
The move comes as a result of Aston Martin’s ongoing struggles to balance its books as it juggles its cash reserves and income from sales against development costs of new vehicles and debt repayments.
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Aston Martin will continue to be in trouble until they sack Marek Reichman. Continuing to rely upon his designs which clearly aren't selling in sufficient numbers is their problem.
Other companies would have. They'd find a new designer to relaunch their cars with. But time and time again they let Reichman design another destined for disappointment.
"sports cars sold out into 2023 and order intake for DBX more than 40% higher than the previous year" - neither him nor sales figures appear to be the problem
russ13b,
it's best to have a look at Karenable (with the usual internet address at the end) and his analysis of the Q1 results and the discussions on number from there. He struggled to figure out exactly what those claims of sold out and, at the time, 60% higher DBX sales.
Two key points are that it looks that Aston is stopping selling the older models hence why they can claim they're sold out. Secondly that sales of DBX were down 44%, so a 60% increase really only takes it back to where it was, which was about 3k per year and not the 6k they were targetting.
However, as I say, it's difficult to actually find solid numbers from Stroll on production, sales, and what is wholesale to dealers.
Stroll quote from the last earnings call: “Let me be crystal clear, black and white: we do not need money." Hence, I would not put to much stock in the sales projections.