New Jaguar F-Pace SUVs are no longer available in the UK, meaning the brand no longer sells any new cars in the market and won’t until its first next-generation model arrives in 2026.
This follows the UK market axing of the XE, XF and F-Type, made at Castle Bromwich, and the E-Pace and I-Pace, assembled by Magna Steyr in Austria, in the summer. The F-Pace, I-Pace and E-Pace are still in production for other global markets.
The decision comes ahead of Jaguar’s major brand reinvention later this year, which is expected to preview a 600bhp electric four-seat GT in the vein of the Porsche Taycan.
That will later be followed by a Bentley Bentayga-style luxury SUV in 2026 and then a large luxury saloon. All three will sit on a new, bespoke platform called JEA.
Ahead of these cars hitting the road, Jaguar will take a “reset period”, managing director Rawdon Glover previously told Autocar.
A statement sent to Autocar from Jaguar parent company JLR read: “From November 2024, new Jaguar sales will come to an end ahead of our new brand reveal later this year and product launch in 2026.
“We have now ceased allocation of our current generation of Jaguar vehicles. We do have a selection of models available to acquire on an Approved Pre-Owned basis through our UK retail network.”
Last year, Jaguar sold 21,943 examples of the F-Pace globally– outselling the rest of the six-car line-up combined and achieving more than double the sales of the second-placed I-Pace (7000). Since it went on sale in the UK in 2016, some 67,000 have been sold in the market.
Speaking previously about axing Jaguar’s current line up, JLR boss Adrian Mardell said: “None of those are vehicles on which we made any money, so we are replacing them with new vehicles on newly designed architectures.”
The decision was made easier by the fact that JLR sales are dominated by the Range Rover, Range Rover Sport and Land Rover Defender, the trio making up more than half of the total.
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I am really shocked that their best seller sold only £21k globally, twice the number of their second best seller. That's far worse then I though and obviously completely unsustainable. I wish them luck with their move to up market EVs but I fear the Jaguar brand will be gone by 2030.
I own 3 Jaguars. I have been watching (with much horror, mind you), what has been happening at JLR and I am at the point where I think there must be some conspiracy afoot. Wether it be to nosedive Jaguar into the ground once and for all in some kind of hail-mary, 0.5% chance of working, type of duck song (bc is surely ain't no swan song). Or, the conspiracy could be that they know something we don't in that the world governments are going to force EVs on everyone in some way. Otherwise, the amount of cognitive dissonance is astounding here, or is it nothing more than arrogant narcissism, or just pure incompetence? Everyone knows this whole "EV thing" may have reached it's plateau in some ways, but for Jag to go all in, not only on EVs, but on Bently-level EVs, seems insane. No way this works. Question is, can Jaguar pivot anymore?
Say what you will about China, but the reality is this. They know how to make things that sell. At this point, I'd probably have no problem with Jaguar being bought by a Chinese manufacturer that is going to make ICE or Hybrids that harken back to the spirit and demand of the market in that segment, which i think they would actually do. These people get paid way too much money to be this freaking stupid. As for me and my garage. So long as I can creatively source parts and work on them myself, I will stick with my modern/classic years and models that I have.
Let's hope they put this downtime to good use, ie, clearing the dealership's service department backlog and designing three or four worthy EVs.
Nobody announced the doubling of 1st year VED for ICE cars over 40k and no, not all of Jaguar sales would have come under that.
Example - Jag F-Pace P400e emits 37g/km which means £10 1st year tax at current values and would have meant £110 after April 2025. £100 increase on a £60k will afffect sales?
D200 diesels started at 166 g/km i.e. currently £680 1st year tax. This would have doubled to £1360 in April 2025. Would that have made a difference to sales? Nope. I drive a 1.5tsi Kodiaq which falls into the exact same band. This double increase will be applied to all ICE cars emitting over 76g/km regardless of price so the effect on Jaguar is no more than any other manufacturer.
What has the 'over £40k' have to do with taxing a new car? Have you ever bought a new car? The 'over £40k' only applies to the 2nd to 6th year tax, and to the best of my knowledge, will apply to both ICE and EV cars from April 2025. What I think ridiculous, is that will be applied restrospectively rather on cars purchased from April 2025. So ( hopefully I'm correct in saying this ) anyone who bought an electric car two years ago which had a list price over £40k and was told they'd pay no VED, will next year pay at current VED rates, £180 ( zero fuel ) plus £410 ( luxury tax ) £590.
How can any government expect to promote EV with that school of thought? Not only are they hitting new EV buyers, they're also disincentivizing potential buyers of the majority of used EV's. Whoever came up with those EV tax increases should be sacked for incompetence.