Currently reading: Discounted 1-series online

Internet company Drivethedeal.com has emerged as one of the first to offer the new breed of entry-level premium hatches at a discount. BMW’s new baby 116i officially went on sale last week, but from the outset the company’s dealers will have to contend with a drivethedeal price of £15,429 – £261 cheaper than their starting price.

There’s an even bigger saving on 54-plated Audi A3 2.0 TDi Sportbacks (right), for sale with a huge £1,437 off the list price. All cars are delivered free with full three-year warranty.

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