Safe in their hands: talking to Volvo's design team

In the same period, Volvo’s main German competition has adopted a busy, heavily sculpted and highly detailed styling direction, matched to huge global sales success but also criticised for its overly fussy look. 

“We did not enter that war of making hundreds of styling features within one panel and we definitely want to stay out of it,” says Ingenlath. “Autonomous vehicles and battery-electric powertrains are the topics that really matter.” 

For Page – the Volvo brand’s chief designer since Ingenlath took on responsibility for Polestar in 2017 – the answer lies in details like the latest premium design manufacturing techniques for flush glazing to smooth the upper body and glasshouse, but also by adding a new level of safety equipment, electric powertrains, connectivity and autonomy. “There are other ways of being more modern without it having to be over-sculptured,” says Page. 

Strategically, Volvo is committed to adding hybrid, plug-in and battery-electric powertrains to all future model segments, a challenge it will meet by designing one platform and body structure to house multiple different powertrains. 

“Electric cars will influence the way that aesthetics go. But we strictly believe it will not be split into electric and combustion-engine looks,” says Ingenlath. “It would be crazy to split up our car lines into EV and combustion. Within Volvo, it means introducing a new electric drivetrain, and not like a parallel world.” 

In practice, this is likely to mean a battery-electric Volvo dispensing with the opening at the front – Tesla style – as the needs for controlling airflow change. “There will be a much more closed look, with all the sensors integrated. And no more incredibly aggressive openings in the front,” says Ingenlath. 

The Volvo design team sees opportunities with powertrains for battery-electric vehicles (BEVs) – for example, in packaging – but also parallels with combustion-engined cars. “The safety structure and cooling for batteries are in similar places to a combustion-engined car,” says Missoni, “although wheel sizes have to go up because of bigger brakes to deal with the heavier weight.” 

So will a future Volvo take on a new shape because of the new electric powertrain? “BEVs have advantages in interior space. But we don’t see a radical need for a change in proportion,” says Missoni. 

Volvo will also keep its model range tightly focused on the current line-up of saloons, estates and practical SUVs – which rules out sporty new bodystyles like a fastback coupé-style SUV. “The hot, driver-oriented dynamic sporty car is not the core of the Volvo brand,” says Ingenlath. “We have to be precise and clear in what we provide for the customer. We don’t want to put out things that are not core Volvo.”