Currently reading: Toyota Prius sells one million

Hybrid reaches global landmark

Toyota has sold 1,028,000 Prius hybrids worldwide since its 1997 launch. Though the model only ventured beyond Japan as recently as 2000, over 100,000 units have been sold in Europe since then, with 23,893 of them here in the UK.The Prius continues to perform strongly, despite being an old model in a struggling new-car market. UK sales are up 7.1 per cent in April this year compared with the same period in 2007. It’s claimed that since the car’s launch, Prius vehicles have contributed to a cumulative reduction in CO2 emissions of approximately 4.5 million tonnes when compared with conventional vehicles of the same class.

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The Toyota Prius is an easy and very visible route to greenness, even if its reputation as the minicab of choice for UK drivers is now impossible to shake off

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