Currently reading: BMW M boss: "We will try to offer future cars at M2 price point"

Exclusive interview: Frank van Meel on entry-level M cars, how M2 has been improved and why racing is crucial

The new, second-generation BMW M2 Coupé is important for a number of reasons: it's the M division's cheapest car on sale, it's the final M car to use a pure-combustion powertrain, it's one of the last sports cars to be offered with a manual gearbox and it promises drastically improved pace over its forebear.

And, as BMW M boss Frank van Meel attests, it's the modern-era M car that adheres most rigidly to the purist principles on which the performance brand was originally established. He took Autocar around the new BMW M2 to highlight the most important areas of improvement over the previous car, and to explain exactly what role it plays in the line-up.

What about the previous M2 needed changing?

“I think with the old car, we were a little bit more playful with the rear axle, allowing more drift angles but also not being the fastest on the track. And that’s something we changed: it’s very light-footed still – that’s typical – but it has even more speed on the track. It’s less loose on the rear axle.

“If you change the settings, you can drift as always, but if you’re in serious race mode on the track, it’s more precise. The [previous] M2 also was precise, but this is less, let’s say, spectacular, in a way, because spectacular makes you slower.”

 

You fought to offer the M2 with a manual gearbox; do you have to have these discussions a lot?

“No, because also within BMW, M has a very high and good reputation – and a very high degree of trust. So we have a very high degree of freedom in what we do. But, of course, if you add something which is not only an adaption to a platform but more or less a gearbox that isn’t there at all in the whole platform, then it’s a little bit longer of a discussion.” 

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Do you think M can always offer a car at this price point?

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“I would say it’s the other way around there. If you look at potential customers, they have some limits. So there are, let’s say, organic price limits that people have. Of course, you can go up and up and up. But then you lose just a lot of customers and fans. So of course we will try to also offer in the future cars in this price range.”

Does M still have a lot of customers who care about lap times?

“Well, I think the the character is why you buy a car. So I think 100% of our customers value the character of the car. Of course, if you ask how many of them really go to a track, I’d say it's it's quite a high number. I can't tell you how high but in the United States, we know that there's a big number of of customers who go to tracks with their own vehicles. But also in Europe, there are fan groups that meet each other and then they go to a track, or they come to our M driving-experience days. 

“But I think the thing is that you know that you can do that with a car. And the other thing is that with an M, this precision and agility is not something you only feel on the track. If you start the engine and put on the seatbelt, it’s like getting in a race car. You have this feeling: ‘Okay, this is serious business, I'm one with the machine.’ And even if you drive at only 30mph, you will feel this precision. If you're just in inner-city driving and turning in to a traffic light… it's a little bit difficult to describe. A lot of cars you turn and you just corner. With this, it’s precision work; you're having fun just driving through the city.”

Do you still take a lot from motorsport programmes when you're developing a road car?

“Yes, because motorsport teaches you how to make a car precise. In motorsports, if you're not precise, you can't win.

“So that's also something you want to have here, and that's something we take from the race cars into the series-production cars. And that's also the story behind what we did when we started with the M3 and M5 a long time ago. We said: ‘You don't need to decide if you're driving a race car or a sedan, you can have both in one.’”

Felix Page

Felix Page
Title: Deputy editor

Felix is Autocar's deputy editor, responsible for leading the brand's agenda-shaping coverage across all facets of the global automotive industry - both in print and online.

He has interviewed the most powerful and widely respected people in motoring, covered the reveals and launches of today's most important cars, and broken some of the biggest automotive stories of the last few years. 

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Peter Cavellini 12 October 2022

Well, this article was a space filler, didn't really tell you anymore than the other article about the new M2.

scrap 12 October 2022

Almost all the car industry execs just use public relations speak now, there's no insight to be had. Autocar is not above taking approved quotes and making them sound like an unscripted interview.

artill 12 October 2022
Peter Cavellini wrote:

Well, this article was a space filler, didn't really tell you anymore than the other article about the new M2.

Dont complain Peter, at least you didnt click on the link only to find the contents were blocked behind a pay wall