Currently reading: First details of electric Ferrari to be revealed on 9 October

Ferrari's CEO said the firm will unwrap its future at its Capital Markets Day, hinting at debut for EV

Ferrari will reveal the first details of its long-awaited debut electric car on 9 October, ahead of a full unveiling next spring.

CEO Benedetto Vigna, speaking during the company's first quarter results, confirmed that the EV's "technological heart" will be detailed at its Capital Markets Day as part of a three-step unveiling.

This would suggest the first announcement will showcase the car's underpinning – most importantly its powertrain.

Ferrari will then unveil the "look and feel of the interior" in early next year, followed by the complete unveiling in the spring, said Vigna.

Deliveries are still expected to begin at the end of 2026.

When the first details are released, it will be a year since Ferrari revealed its new F80 halo hypercar, deliveries of which are due to begin this autumn, so it promises to be a particularly busy period in Maranello.

Ferrari also recently unveiled the new 296 Speciale.

What's more, the Italian firm is expected to reveal follow-ups to the Roma and SF90 Stradale this year, given that both have been seen testing

Overall, Vigna said Ferrari will roll out six new cars in 2025.

Ferrari's first EV will be "a lot of fun"

Vigna recently told Autocar that Ferrari’s first electric car has already completed several thousand miles of on-road testing and promised it will be made “in the right way” to ensure buyers can “have a lot of fun”.

The Italian firm has yet to give any details about what form its first battery-electric vehicle will take, but recent spy shots show what are understood to be test mules using modified Maserati Levante bodywork. Whether it will be obviously comparable with the Levante in silhouette remains to be seen.

Notably, though, Ferrari used Maserati’s SUV as the basis for the first Purosangue prototypes and that car is radically different from its Italian contemporary – while still sitting high off the ground and having rear seats.

It is possible Ferrari could seek to emulate the characteristic dynamic qualities of its combustion cars by centralising the mass of the batteries in the chassis – much in the way that its current cars are either front-mid-engined or rear-mid-engined. Vigna said he expects the new EV to appeal to both existing Ferrari customers and tech-savvy newcomers to the brand.

Back to top

He added: “There is not a pattern really. People buy a Ferrari because when they buy a Ferrari, they have a lot of fun. They don’t buy a Ferrari because A, B, C, D or a single element. It’s a combination of things. When we do electric cars, we will produce them in the right way.

“Consider that we have prototypes already on the road that have done several thousand kilometres, and we have in our company very qualified clients: test drivers. The first clients of our cars are the test drivers. They drive a lot of cars, and they can easily make a comparison between one and another, so for us this is an important metric that we are making a reference to.”

Reports from Reuters have suggested that the new EV will be priced from $500,000 (£395,000) and claimed that a second electric model is already under development. Vigna called those reports “a surprise” and declined to confirm any of those details. He added: “The way we define the price of a car is one month before we launch it.”

The Ferrari EV will be produced in the firm’s new E-building, which has recently been opened on its Maranello campus.

The facility contains an advanced new production line, which is likely to start operations with the Purosangue and SF90 before the EV joins in 2026.

Back to top

The new production line will not replace either of Ferrari’s two existing lines, but the firm refused to be drawn on whether it will increase capacity.

Vigna said Ferrari will offer internal combustion, hybrid and electric models in the future but insisted that the sales split between those models will not be set by sales or production targets but by customer demand. “We always refer to what is our offer, not ‘what are the sales?’” said Vigna.

“Forecasting the sales by the kind of propulsion is an act of arrogance, a lack of respect to the client. We will never talk about sales splits.

“How can we understand what the client wants? We’re not talking about computers selecting a car. We’re talking about human beings with emotion.”

The E-building will help Ferrari reduce development times and increase the level of personalisation that it can offer, which is key to the company’s goal of increasing “revenue quality over quantity”.

It will also eventually house production of all of Ferrari’s powertrains, including high-voltage batteries, electric motors and axles that will be used for its future electric models.

Bringing production of those key electric components in-house is vital to the firm’s ambitions to ensure that its electric models have points of difference from rivals and that it can continue to service all its models in the future. Ferrari will buy its battery cells from a number of unspecified providers.

Vigna declined to give any information about which firms it will use but did drop a hint about battery technology. He said: “You hear people in the market going for LFP [lithiumiron-phosphate] batteries. Well, LFP batteries are not for Ferrari. It’s not good for us.”

Join our WhatsApp community and be the first to read about the latest news and reviews wowing the car world. Our community is the best, easiest and most direct place to tap into the minds of Autocar, and if you join you’ll also be treated to unique WhatsApp content. You can leave at any time after joining - check our full privacy policy here.

Will Rimell

Will Rimell Autocar
Title: News editor

Will is Autocar's news editor.​ His focus is on setting Autocar's news agenda, interviewing top executives, reporting from car launches, and unearthing exclusives.

As part of his role, he also manages Autocar Business – the brand's B2B platform – and Haymarket's aftermarket publication CAT.

Felix Page

Felix Page
Title: Deputy editor

Felix is Autocar's deputy editor, responsible for leading the brand's agenda-shaping coverage across all facets of the global automotive industry - both in print and online.

He has interviewed the most powerful and widely respected people in motoring, covered the reveals and launches of today's most important cars, and broken some of the biggest automotive stories of the last few years. 

James Attwood

James Attwood, digital editor
Title: Associate editor

James is Autocar’s associate editor, and has more than 20 years of experience of working in automotive and motorsport journalism. He has been in his current role since September 2024, and helps lead Autocar's features and new sections, while regularly interviewing some of the biggest names in the industry. Oh, and he once helped make Volkswagen currywurst. Really.

Before first joining Autocar in 2017, James spent more than a decade in motorsport journalist, working on Autosport, autosport.com, F1 Racing and Motorsport News, covering everything from club rallying to top-level international events. He also spent 18 months running Move Electric, Haymarket's e-mobility title, where he developed knowledge of the e-bike and e-scooter markets. 

Join the debate

Comments
7
Add a comment…
david RS 17 July 2024

An EV Ferrari. In what kind of world do I live...

 

jason_recliner 18 July 2024
david RS wrote:

An EV Ferrari. In what kind of world do I live...

 

Have you driven an EV yet? They're SO good.

Anton motorhead 17 July 2024
So the Ferrari EV will be another SUV? What a shame, but perhaps I am wrong and we are all in for a positive surprise. If MG can make a rather nice looking Cyberster, why shouldn't Ferrari be able of the same, but even more exotic looking?
Scribbler 17 July 2024

The likely price of the Ferrari EV sounds way too high but is consistent with other recently launched Ferrari models. 

I see at least 2 problems ahead for this Ferrari EV:

  • The SF90 (a high-end hybrid) is not well regarded and seems to depreciate fast.
  • Other high-performance brands, such as Bugatti, have decided to stick wth hybrid or ICE for now.
After_shock 6 February 2025

Ferrari has multiple models so im sure they can risk an EV and see if it works, if it does not sell well it wont dent the profits too much.

SF90 does indeed drop, its kind of ferrari's new FF from a sales point of view. If you want a Purosangue and dont have the right profile purchasing a new SF90 gets you up the list.