Currently reading: McLaren reveals bespoke P1 GTR inspired by Ayrton Senna

One-off model commemorates 30th anniversary of Formula 1 legend’s first championship win

McLaren Special Operations (MSO) has revealed a bespoke P1 GTR, built to celebrate the 30th anniversary of Ayrton Senna’s first Formula 1 championship victory. 

Chassis no12 is finished in the same McLaren Rocket Red and Anniversary White colour scheme as the Marlboro-sponsored MP4/4 that propelled Senna to victory in the 1988 F1 season. 

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Commissioned by a McLaren collector and completed over a period of three years for an undisclosed price, the bespoke P1 features Senna branding on the air intake, front splitter and doors. 

Brazilian flags displayed on the doors pay tribute to Senna’s heritage and instantly recognisable helmet design, while barcode graphics represent Marlboro. The barcode replaced the brand’s name on McLaren F1 cars in the 1990s to meet anti-tobacco advertising standards. 

The visual enhancements carry over to the engine bay, which features a bespoke 24-carat gold heat shield and modified engine shrouds. The new owner describes a “suitably pleasing” increase in power as a result of the modifications. However, no official details of performance changes have been released. The standard P1 GTR delivers 968bhp and achieves a limited top speed of 217mph. 

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Aerodynamic modifications, including a redesigned front splitter and Gurney flap, are said to increase downforce from a peak of 600kg in race mode to roughly 800kg. 

Inside, the P1’s Alcantara-trimmed steering wheel features stitching that has been matched to that of the MP4/4, while the standard P1 seats have been swapped for the lightweight racing seats found in McLaren’s Senna hypercar

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The car has been christened ‘Beco’ in reference to a nickname given to Ayrton Senna by his family and friends. The new owner will receive a racing helmet painted to match the bespoke model’s livery.  

With MSO offering a wide range of unique enhancements and modifications to owners of new and existing McLaren models, the Senna-inspired GTR may not be the last P1-based special edition to leave Woking, although McLaren says it has no further plans to celebrate the 30th anniversary of Senna's first win.

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Felix Page

Felix Page
Title: Deputy editor

Felix is Autocar's deputy editor, responsible for leading the brand's agenda-shaping coverage across all facets of the global automotive industry - both in print and online.

He has interviewed the most powerful and widely respected people in motoring, covered the reveals and launches of today's most important cars, and broken some of the biggest automotive stories of the last few years.