Vauxhall has axed the Adam Rocks S and Adam Rocks Air, SUV-inspired versions of the Adam supermini, in the UK amid slow sales.
In 2017, Vauxhall shifted just 138 Rocks models, despite the rising popularity of SUV-style superminis in recent months.
Vauxhall sold 7640 Adams in total last year, while it sold seven times this number of Corsas. Rocks models made up just one in every 55 Adams sold, meaning Vauxhall sold 382 times as many Corsas as Adam Rocks cars.
It’s the third model to be cut by Vauxhall this year, following the GTC and Zafira Tourer, although the Corsa diesel and VXR variants were also dropped from the line-up earlier this year as PSA tries to minimise costs and turn a profit from Vauxhall by 2020.
Adam Rocks models started at £17,065 for the entry-level 1.2-litre petrol version, making it £6015 more than the entry-level 1.4-litre Corsa, which is more frugal, emits less CO2 and has a slight power advantage.
The regular Adam and sportier Adam S are the only two variants of Adam to remain on sale. The Adam was introduced in 2012 to rival the Fiat 500 and Mini.
Slow sales for an SUV-supermini are unusual in 2018, given manufacturers’ rapid adoption of this niche. Ford’s Fiesta Active is the latest addition, joining the Hyundai i20 Active, Dacia Sandero Stepway and Suzuki Ignis. Vauxhall still sells the 1.0-litre Viva Rocks, however.
A Vauxhall spokesman said: “Vauxhall continuously reviews its product lines and adapts various offers to suit market demand. While the Adam Rocks continues to be available in most European markets [as the Opel Adam Rocks], Vauxhall has taken the decision to focus on the more popular Adam variants in the UK. For that reason, the Rocks models are no longer available in the Vauxhall range.”
Read more:
Vauxhall Adam Rocks Air first drive review
Vauxhall Zafira Tourer and GTC axed due to rise of SUVs
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How long with the Cascada hang on for now?
The Cascada will probably be the next to meet the axe while the Adam and Viva will most likely be replaced together with a offering based on the next gen 108/C1/Aygo.
A dud from the start......?
I think so, with it’s “Silver Cross” Pram look on the rear quarter panel it was at odds with the Corsa, the young n trendy didn’t go for it in a big way, they were the target, they instead went for the Corsa or if not a Vauxhall fan it was a Fiesta....., Adam was a failure pure and simple...
138!