French carmakers have always done things a little differently. At various times they have tried - somewhat successfully to change the perception that a car needed to be a box on wheels.
Remember the shark-like Citroen DS, a car that made half-covered wheels cool, then the bonkers-looking Ami6 and, more recently, the daft Renault Avantime MPV At other times, they have tried less successfully - to reimagine what a car should be.
There was the Renault Project 900, a car that was built back to front (yes, really); the Voisin Biscooter, which looked more like a school project than a production car; and even the propeller-driven Leyat Helica, because who doesn't want a plane that doesn't fly?
We can't leave out the Renault Twizy and Citroen Ami electric two-seaters, created as alternative mobility vessels. The Ami in particular feels like it has been produced for French 14-year-olds who are fed up with cycling everywhere.
But sometimes they really do get it right, like with the super cheap Citroen 2CV, which did indeed transform the automotive industry by opening motoring to the masses. Down with the haute bourgeoisie, et tout ça.
More recently, Peugeot had a stab. It's not as dramatic as some, nor as symbolic as others, but it's no less transformative: the iCockpit. For those unaware, this positions the instrumentation above a smaller steering wheel to enable, as Peugeot says, better manoeuvrability and increased focus on the road.
Why is this relevant? Because it's the second generation of the Cockpit that I find in my new Peugeot e-208 - and since it concerns the primary way you interact with your car, it's rather important. The iCockpit has featured in all new Peugeot models since it was first launched in 2013.
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Just looks overpriced now, my guess is they're lower the prices in light of the R5, other cars too for that matter.
So it's fantastic but the ergonomics are hugely flawed and the numbers are all deeply average. The imminent generation of small cars like the Panda and R5 seem much more appealing.
The ergonomics are brilliant unless you are stocky. Try it for yourself. Reviewers must come up with some negatives so they keep repeating this in the absence of anything of substance. If the ergonomics were bad people wouldn't buy them, or they would try to get rid of them. However, Peugeot drivers are happy with the set-up. It just works.
By the way, other manufacturers will follow suit. BMW's Neue Klasse will use a similar concept: the driving info is displayed on a screen placed ABOVE the steering wheel. Imagine that!
Regarding the i-cockpit, I hate it. One of the best selling small hatchbacks in Europe? 208 which goes to show I'm in the minority. I'm sure Peugeot know what they're doing.
What stands out for me here tho is the price. The article mentions a rather tempting £251 a month in this spec, but leaves it at that. Am I to assume there may be a deposit and mileage factor that hasn't been taken in to account? Why do I say that, well the specs at the end of the article place the contract rate at £405 a month and a price of £36250.
£36250 for a Peugeot 208 ! £36250 ! Wow, just Wow. And they wonder why private buyers are giving EV a wide berth. No wonder the EU have imposed extra import duties on imported cars from China - Europe aren't going to have a car industry at this rate. How can Europe seriously expect to promote their EV whan a small car like this costs £36250?
Most people don't understand inflation.