Prior discusses how new brands can capture the attention of UK drivers with an element of familiarity
Premium brands have long partnered golf competitions, but courses are now becoming hot ground for potential sales
Matt Prior questions whether brands should be bolder with performance models as electrification takes hold
Ex-McLaren special product boss wants to emulate brand's heyday successes from the 1990s
Mobilize Duo and a cargo variant called the Bento are set to arrive next year
With the new Mobilize Duo around the corner, is there still a market for tiny EVs in the UK?
Osprey CEO believes charging has been unfairly lumped in with the slump in demand for EVs
Michael van der Sande also described the functions as “a nightmare”
Alpine's managing director believes ADAS functions are "annoying as hell" – I agree
Akio Toyoda handed the role of Toyota CEO to Koji Sato in January 2023
Succession planning is becoming an increasingly critical part of running an automotive business
Amid some office-based lethargy, Prior comes up with an antidote for the Goodwood nay-sayers
Genesis has registered 556 cars so far in 2024
Brand has registered just 556 cars in the UK in 2024, but the personal touch is resonating with buyers
EVs may be less flexible, but can your petrol car power a camping trip?
Prior riffs on batteries, camping in an EV, and the man sending 24 ambulances to Ukraine
The biggest discount on any EV right now is £21,395 off the Audi E-tron GT
Given the tough market conditions, car makers are turning to big discounts to help hit mandated EV sales targets
View all car reviews
Autocar render shows what a road-going Ford hypercar could look like
Autocar Business
