Jonathan is Autocar's social media executive. He has held this position since December 2024, having previously studied at the University of Glasgow before moving to London to become an editorial apprentice and pursue a career in motoring journalism.
Before starting at Autocar, Jonathan wrote for the Daily Record newspaper and Autocar itself, and made fair use of his passion for car photography to celebrate everything four-wheeled.
His role at work involves running all of Autocar's social media channels, including X, Facebook, Instagram, TikTok, YouTube Shorts, LinkedIn and WhatsApp. He previously ran Autocar's sister title Move Electric, which is most notably concerned with electric cars. His other roles include writing new and updating existing new car reviews.
Jonathan previously worked as an editorial apprentice where he learned the skills of a new trade while studying at the Press Association in order to become a full-time motoring journalist.
Jonathan is an expert in:
- Electric cars
- Used car buying
- Social media coverage
- Photography
- BMW 'E' numbers
Jonathan Bryce Q&A
What was your biggest news story?
I covered the launch of the Alfa Romeo 33 Stradale - one of our biggest stories both in its build up and when it actually launched. From the event in Italy, I was able to prize a news scoop from the mouths of multiple executives, giving rise to our exclusive story on Alfa Romeo's successor to the 4C. I loved writing it, but I love looking at the render of the car even more.
What’s the best car you’ve ever driven?
I’ve been fortunate enough to have a go in cars worth more than my left lung, but I owned a Volkswagen Up GTI for what turned out to be the best year of my motoring life. It was slow, snub-nosed and stupid - but so was the family’s bearded collie. And how can I not love him?
What will the car industry look like in 20 years?
Electric cars will get better and better. They might only make artificial noise, but engineers will find other ways of exploiting character. Whether that comes from a short-action manual gearbox or an interchangeable dashboard, EVs are here to stay. But that doesn't mean we can't still enjoy combustion engines on the side.
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