The Aston Martin DB11 has officially entered production today, marking the manufacturer's latest renaissance and renewed product offensive.
Andy Palmer, Aston Martin’s CEO, will inspect the first 1000 examples that roll off the production line, although Aston has revealed that it has received more than 3000 orders for its new grand tourer already.
No limit is being put on the DB11’s production run; the only factor determining how many will be made is Aston Martin’s build capacity for the model.
Six more new models will follow the DB11, including a crossover which will be entirely new territory for both Aston Martin and the supercar segment entirely and built in a brand new Aston Martin factory in Wales.
Also under Aston Martin’s ‘Second Century Plan’ – so called because Aston turned 103 years old this year – are a new Vantage, Aston Martin Vanquish, Aston Martin Rapide EV, and Aston Martin Lagonda saloon.
The Vantage is tipped to be revealed around this time next year, while the DBX crossover will arrive at the turn of the next decade. Aston also grabbed headlines earlier this year with the announcement of its AM-RB 001 joint-venture hypercar with the Red Bull Formula 1 team.
The DB11 Volante – the DB11’s convertible variant – will go on sale in Spring 2018.
Although not in direct competition with Lamborghini’s upcoming Urus SUV, it’s likely that the cars will rival each other when they come to market.
The DB11 is available to order now, with prices starting at £154,900. Deliveries are set to start in October, although orders placed now won’t be delivered until the end of next year, according to an Aston Martin spokesman.
Add your comment